Professional and Career Development Skills

The provided assignment is a self-improvement plan that emphasizes the development of three essential skills: communication, writing, and observational abilities. The plan sets specific targets and deadlines for attending seminars, practicing writing, and maintaining a journal to analyze project data. This approach aims to enhance professional competence in these areas, making it relevant for individuals seeking to improve their career prospects or overall performance.

Business Report Proposal
STUDENT NAME: CAMELIA MIHAELA
VASILACHE

Table of Contents
1. Report title: ..........................................................3
2. Business Context: .................................................3
3. Project Questions:.................................................3
4. Current/ preliminary research and relevant theory:
...................................................................................4
7. Planning: .............................................................5

1. Report title:
"Investigating the effect of Instagram on Small business Enterprise”. A study on Paul
Lamond Games Ltd.”
2. Business Context:
Instagram is great feature which develop and build a community around the brand. This is
very useful way to turn the followers into consumers. The integration of high-quality based
pictures and well communicated provided to their customers in order to promote Paul
Lamond Games Ltd company goods and services in better manner. Instagram is used to
gather people posts, tweets, videos and pics on their websites. The happy client is the
greatest advocate and the best marketers. Most of the customers are tired of exploring and
searching for items where they found interesting details of products such as plastic toys
(Phillips, 2016). The online shopping can be easier for only one click through various links.
For a business, it is the great opportunity for display what company offers to their
customers and they are post full detail of new toy product in proper manner.
Aim: “To identify the impact of Instagram on Small Business Enterprise for getting
attention of customers. A study on Paul Lamond Games Ltd.”
Objectives:
 To discuss the evolvement of Instagram as a social media tool.
 To analyze the issues which occurs by using Instagram in the small business
organization.
 To identify the impact of Instagram on Small Business Enterprise in getting
customers.

3. Project Questions:
● What do you want to identify in the literature?
In the literature review, the perception and views of various authors and scholars regarding
firm products and services can be analyzed (Phillips, 2016). This includes current
information and knowledge and it will analyze theoretical and practical data that are
associated with the report. It is an evaluation of project of information identify in the
literature related to the selected area of study or examination. With the help of literature
review, the researcher can easily analyze the effect of Instagram on small business
operations and functions in effective manner. This will assist company in attracting large
number of customer whether they are domestic as well as international level.
● What strategy do you intend to propose or focus on?
In this assignment, marketing strategy will be proposed as it is used by large number of
organizations that will assist them in gaining attention of customers towards goods and
facilities (Tapscott and Tapscott, 2014). Along with this, it will assist them in analyzing and
examining whole market demand and requirement of people with the help of social media
method which is Instagram. It is helpful in delivering certain message to large number of
people in all across the world area. With the use of Instagram, the firm can easily deliver
their new products details and information among large number of customers in better
manner. Also they can analyze their views and reviews regarding their goods and services
effectively and after this they are make proper changes as per their requirements. Mainly
Instagram is useful for small business enterprise like Paul Lamond Games Ltd. For gaining
attention of more people.
● Which organizations demonstrate effective use of the specific strategy you intend to
propose?
Paul Lamond Games Ltd is the plastic toy company which produces jigsaw puzzles, craft
kits and creative games to keep little ones entertained for hours. They are used marketing
strategy that will assist them in analyzing people demand and needs through use of
Instagram method which helps them in identify full detail of new product launched. In

addition to this, it is a very effective strategy which help in develop positive image of
company through market research and it mainly concentrate on new toy product design and
promote it through Instagram in order to achieving with maximum profitability and revenue
(Li and et. al., 2016). It will assist company in sustaining business in the large market place.
Marketing strategy is long term and organizations are looking forward approach which is
planning with the fundamental objectives in order to reach with sustainable competitive
advantages. With the usage of marketing strategy, company can analyze and examine
whole market area where they attract large number of people towards their innovation
products and services. This is required for firm is to maintain and manage the business
operations or functions in order to gain high income and profitability. Also they are gaining
high competitive advantages as compared to their other competitors.

4. Current/ preliminary research and relevant theory:
Evolvement of Instagram as a social media tool
Instagram is the social networking apps which are develop to share photos and
videos from smartphones. In earlier time period, Instagram is only used for seeing pics and
images but at current time period with the help of this an individual can doing chats and
messages to any person. It is related to the Facebook and Twitter who make an Instagram
account which has profile and news feed. Firstly, individual post photos and videos on
Instagram that was displayed on single person profile. Along with this, social networking
sites is not grow in the earlier time so company was use this for posting information and
data related to products and services which offered by them.
Issues which occurs by using Instagram in small business organization
In previous years, there are various issues and problems that were occurs by using
Instagram within small business enterprise. It can be created issues while posting ads on the
online where large number of people were seen all new innovative products details and
information on online sites by using social media. For past year people, Instagram is used
for only posted the photos and images through this social media method. The first issue was
in previous time period due to Instagram is that they should ensured that site was updated
and upgraded on regular basis. Issue related to huge traffic at the time of using Instagram
which create bad impact on connecting with networks in easy manner. With this, lack of
emotions and enthusiasm occurs among users when they are try interact with another
people through online. Sometime they were ignore the customer experience along with their
consistent, enjoyable and simple movement where they are not paying attention to customer
experience that is the bad thing, users are always getting experience which should be good
at one time otherwise they will create bad image in their mind regarding Paul Lamond
Games Ltd current products and services.
Impact of Instagram on Small Business Enterprise in getting customers
In earlier time, most of the small business enterprise are not used by them in order to

get customers attention in better manner in the large market place. When they are using
Instagram so they can easily gaining attention of large number of people through online and
also seen the products and services details effectively. Along with this, at that time
Instagram are not used for sharing photos and videos through which people easily analyze
their buying goods details that are offered by an organization. The major impact of
Instagram on small business is like to be effective and most of the time they are using their
personal mails for posting different products pics or images of toys which are manufactured
by them to the customers. It is directly affects on gaining higher profitability and income
due to this they are required to update the Instagram on daily basis.
Paul Lamond Games Ltd is the toys manufacturing company that are serving their
customers with colorful board games. They mainly deal in different unique and design of
products and goods. The proposed strategy that can be used by firm is marketing strategy
that will assist them in gaining attention of large number of customers in better manner. As
per the view of Horlacher and Hess, (2016) organization good marketing strategy should be
drawn from market investigation and mainly focus on right product mix in order to achieve
with gaining maximum profit potential and sustain the business. Paul Lamond Games Ltd is
using PESTLE analysis that will help them in examining and analyzing external or internal
factors in proper way. In addition to this, it is essential for firm to examine entire online
platform and market area for promoting their goods and services in effective manner. In
this, PESTLE analysis is used as theory which can be analyzed and monitored the macro
environmental that includes external and internal that is directly affect on business
operations and functions. This is utilized for identify the major factors which arise within
an organization. Thus, the main competitor of Paul Lamond Games Ltd is Bandai Namco
that is using Ansoff Matrix which company attempts to grow depend whether in new and
existing market products in the large area. It will assist in developing and growing business
functions and operations in order to acquire high income and revenue. Ansoff matrix is the
marketing planning model that can help organization for determining its products through
online via Instagram. In this, PESTLE analysis has been described for analyze the external
situation of company in order to deal with all factors such as political, social, economical,
technological, legal, environmental.

5. Method of Inquiry:
In this report, secondary method is used for gathering and collecting accurate data
associated with research topic. It is available from another methods and techniques and it is
used in previous investigation as well, make it easier to carry out research (Deichmann,
Goyal and Mishra, 2016). It can deliver a baseline for primary data in order to collect the
relevant information used for making report. It is examining data cost efficient in
developing full usage of data and information that are gathering and collecting essential
research facts and figures. This will help in providing rights and authentic data that can
assist in completing the project in better manner.
Research method (Qualitative and Quantitative) - While conducting research, company
can described the qualitative and quantitative method which can be used for collecting and
gathering accurate data in better manner. Qualitative research is used for gaining an
understanding and analyzing the reasons, thoughts, opinions and motivations. This will
provides insights into the issues and assist in making effective ideas for desired quantitative
research method. On the other hand, quantitative method of research is used for specifying
the issues or problems by way of generating numerical data and information that can be
used for transforming into unstable statistics.
Data collection – It is the process of collecting and gathering information on variables of
interest in established systematic trends that enable to delivering accurate ideas and
thoughts regarding specific questions in better manner.
Primary and secondary data - Along with this, data collection method includes primary
and secondary techniques which can be used for collecting and gathering relevant data in
proper manner. There are various sources for collecting data such as interview,
questionnaire, focus groups and so more. Primary research is the original method which are
conducted by investigator for collect and gather accurate facts or figures. Along with this,
secondary research involves searching the existing data and information which was
originally gathered by someone else.
Research approach - In this research approach is the plan and procedures that consist with
steps of broad which assumptions to described methods of data collection, analysis and
interpretation.
6. Identify ethical issues that you might face:

It is the survey and examination which includes certain ethical issues that are faced by firm
at the time of completing research project. As per this study, it can be analyzed that ethical
issues are faced by organization which includes confidentiality, safety or security and so
more regarding data and information. It is essential for company is to make sure about
current problems that are occurs within an organization so they need to maintain such
issues in better manner. In addition to this, study of ethical issues is fully related with
effective approaches where they are share realistic data and information. An investigator
handle and manage all barriers that are occurs for completing specific research by using
appropriate strategy (Audretsch and Belitski, 2017).
7. Planning:
Activities/ weeks 1 2 3 4 5 6 7 8 9 10 11
Research proposal
Determining research aims and
objectives
Prepare research questions
Literature review
Research methodology
Questionnaire
Data analysis
Conclusion
Recommendations
Final submission
8. Professional and career development skills:

Area of development Action Plan Target Date
Communication skills Attending various seminar
and conferences which assist
in enhancing communication
skills for gaining effective
knowledge.
25th December 2018
Writing skills To make specific notes and
also listen everything very
carefully that can help in
increasing writing abilities.
They are required to
concentrate on topic and also
improve spelling or grammar
mistakes in better manner.
21st January 2019
Observational skills Maintain journal data and
information along with
analyzing whole project topic
before starting the research
report in proper manner.
15th February 2019
9. REFERENCES:
Books and journals
Audretsch, D. B. and Belitski, M., 2017. Entrepreneurial ecosystems in cities: establishing
the framework conditions. The Journal of Technology Transfer. 42(5). pp.1030-
1051.
Deichmann, U., Goyal, A. and Mishra, D., 2016. Will digital technologies transform
agriculture in developing countries? Agricultural Economics. 47(S1). pp.21-33.
Horlacher, A. and Hess, T., 2016, January. What does a Chief Digital Officer do?
Managerial tasks and roles of a new C-level position in the context of digital
transformation. In System Sciences (HICSS), 2016 49th Hawaii International
Conference on (pp. 5126-5135). IEEE.
Knickrehm, M., Berthon, B. and Daugherty, P., 2016. Digital disruption: The growth
multiplier. Accenture Strategy, Tech. Rep.
Li, W. and et. al., 2016. e-Leadership through strategic alignment: an empirical study of
small-and medium-sized enterprises in the digital age. Journal of Information
Technology. 31(2). pp.185-206.

Mazzei, M. J., Flynn, C. B. and Haynie, J. J., 2016. Moving beyond initial success:
Promoting innovation in small businesses through high-performance work
practices. Business Horizons. 59(1). pp.51-60.
Tapscott, D. and Tapscott, A., 2016. Blockchain revolution: how the technology behind
bitcoin is changing money, business, and the world. Penguin.