Analysis of Social Media Usage and Management

This document is a compilation of various sources related to social media usage and management in business and education. It includes a list of references from academic journals and books, as well as online resources. The assignment appears to be focused on understanding the role of social media in business and educational settings, including its impact on communication, customer engagement, and innovation. The provided sources cover a range of topics, from the benefits of social media in market research to its use in new service development. The document also includes a list of references and online resources for further reading.

BUSINESS
RESEARCH

Table of Contents
INTRODUCTION...........................................................................................................................1
Project Objectives............................................................................................................................1
Project Scope...................................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Advantages and Disadvantages of Using Social Networks in Business................................1
Overview of social networks .................................................................................................2
Importance of social network in TESCO...............................................................................2
Research Question..................................................................................................................3
RESARCH METHODOLY.............................................................................................................4
Types of Investigation............................................................................................................4
Research philosophy...............................................................................................................5
Research approaches..............................................................................................................5
Research design......................................................................................................................6
Data sampling.........................................................................................................................6
Data collection........................................................................................................................7
Ethical consideration..............................................................................................................7
Research limitation.................................................................................................................7
Time scale...............................................................................................................................8
..........................................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Social media networking can be stated as a communication channel which is being used
by people to develop a social network or social relations. Along with this, companies can adopt
this element in order to communicate with each other in much fast and effective manner.
Project Objectives
 To understand the concept of social networking.
 To analyse the importance of social networking for TESCO
 To demonstrate the advantages and disadvantage of using social networking for TESCO.
 To recommend strategies for Improvement in use of social networking in business.
Project Scope
This part of a research project is enclosed with plan where decisions are being made in
order to locate project goals, features, functions, tasks and many more. It is very much required
for a researcher that get clear with all the requirements and needs to find out all the relevant data
so that project can come to a conclusion. Under this present study where scholar is showing all
the merits and demerits of using social networking in TESCO. It will also how social networking
sites impact on TESCO in near future.
LITERATURE REVIEW
Advantages and Disadvantages of Using Social Networks in Business
According to the given study of Sashi, (2012), there are ample number of advantages and
disadvantages that stay present when a company adopts social media at its business and these are
as follows:
Advantages
Social networking sites is said to be an important tool for promoting any kind of
activities, as according to the current market scenario, maximum number of people are using this
and it is aiding them in gaining various kinds of information. Some of the advantages are given
below in context with company:
Increase Brand Awareness: Social media is a digital marketing tool and help the
organisation in spreading different kinds of information. In terms of company, they are using this
for increasing their brand image so that customers can recognise their products easily.
1

Better customer satisfaction: By using social media tool company can revert to their
clients regarding their queries in a effective manner. This will help them in sustaining their
loyalty of customers.
Disadvantages
Since every application of IT is much useful for organisation to carry its business
operation in a fast manner, but every technique has some limitation also. The main reason behind
this is cyber inferiority. As greater exposure on these sites rise potential of attacking risks.
Marketing through social media can reduced benefits of a company as it reveals others what
strategy such associations are used to grab attention of customers ans give opportunity to them to
make better. Along with this, it assist industries to pay extra for managing online presence of
their businesses.
Overview of social networks
Tesco is one of the largest supermarket chain of UK that has managed its reputation and
sustained in competitive industry through managing social network employing better
communication channels. Various retailers and brand have employing suitable social media as a
manner to communicate with their consumer to promote their service as well as act as a
consumer service tool. Comparing the Walmart, enterprise use effective social media channels
such as Facebook, Pinterest, Twitter etc. as per the demands of organisation. Tesco carry out
proper update of activities and provided offers in their incurring in organisation to update their
consumer.
Importance of social network in TESCO
According to current study of Whiting and Williams, (2013), it has been analysed that
TESCO is a retail organisation which are selling goods and services according to needs and
wants of target consumers. It is very important to build social networking which help to analyse
market trends, buyers purchasing behaviours, perception about their product and services, new
innovative method which are used by competitors, identify actual as well as desire outcome of
customer's satisfaction, build brand image and value or many more. These all factor has effect
organisation performance positive it management of TESCO has established strong social
network at market place that help to achieve goals and objectives in given time frame effectively.
2

Research Question
Q1) How many people are having awareness about business operations of TESCO company?
Interpretation: There are many people in this whole world whom are using social
networking sites and and sometimes surfs those websites which pops up on screen while
operating social media. This process is called as online marketing and TESCO is quite good in
this segment of marketing and due to this company is able in catching attention of many people
in industry. Under this, 40 respondents are selected through researcher and among them only 20
said that they are aware about all the business activities or operations of TESCO business firm.
This business firm use effective techniques to aware people regarding existing products as well
as services of an organisation in an effective manner and among all social media is an effective
or beneficial method because there are large number of people connected. It is very difficult for
organisation to understand that the effects provided by social media on store. High financial
required for TESCO to implement social media strategy in business operations. In order to make
improvement in business activities, TESCO business firm use the advanced technology and
update it on regular basis. It will also be helpful in increasing growth or productivity of firm in a
significant manner.
Q2) What are the advantages of social media tools?
Interpretation: Social media tools are more effective tools to connect. With the help of
this, organisation can communicate with people and aware them regarding services or goods of
company in effective manner. Social networks are very much helpful in doing promotions with
much cheaper rates then other mass media. Along with this, social media has also helped
organisations in staying interconnected with other offices if company is doing business in more
than 1 country. TESCO can stay directly connected with all the consumers without any presence
of mediators. Away from this, there are various sort of approaches that may aid organisation in
gaining competitive advantages in much effective and efficient way. Through taking in use of
various social networking sites TESCO's business can be improved and may aid in gaining
competitive advantaged at marketplace of United Kingdom. At market place, there are various
social media tools and these are Facebook, email, Instagram, twitter etc. Among all, Tesco
organisation use Twitter and Facebook tool to communicate with consumers. The manager of
3

this organisation appoint those employees which are capable in doing the job in perfect manner.
There are some advantages of social media tools given below:
 It helps in increasing revenue of an organisation.
 With the help of using better social media tool, firm can attract large number of people.
 Through this awareness of brand among people will be increased.
 The main benefit of social media is to make improvement in rankings of search engine.
 Enhanced the loyalty of brand.
 The productivity of an organisation will be improved.
 Social media tools are helpful in gaining attention of consumers and also potential for the
embarrassment.
 It is helpful in manage the better relationship with consumers at market place.
 Social media tools aid in enhance social accountability.
RESARCH METHODOLY
Research methodology can be stated as one of main factor that plays vital role when a
researcher does investigation in order to attain specific goal. With the help of this, a researcher
can collect and analyse data which may aid in making effective and appropriate decisions so that
specific goal may get achieved right on time. In this context, researcher can use various sort of
strategies that may aid in attaining all the objectives. Through acquire best method in use an
investigator can gain good results in specific time of period. It is must for researcher to use this
an appropriate methodology so that to investigate on main aim of research so that to gain success
in appropriate sense (Chen and Bryer, 2012). Here, some sort of characteristics of research are
mentioned underneath:
Types of Investigation
This factor of a research helps in grabbing most appropriate data or selecting the
investigation that may aid a researcher in reaching to a desired goals. In other other words, this
can be stated as a process to collect data so that to locate different prospectives of conducting
research. Apart from this, doing investigation may aid a researcher in enhancing his/her own
knowledge and of other members as well who are being considered as a reader. It has been
analysed that there are various sort of approaches through which an investigator can collect
relevant and appropriate data. Mostly there are three types like qualitative, descriptive and along
with empirical which mostly being utilised by investigators in modern era. Here, qualitative
4

method of doing research is much helpful for a researcher to collect data in a detailed manner
which directly helps in pulling out most suitable outcomes. Along with this, results under this
also mostly stays in hypothesis form or in theories as well. In order to locate the advantages and
disadvantages of social networking on business it has been analysed that qualitative methodology
is one of main approach that may aid researcher in pulling favourable results (Chu and Du,
2013).
Research philosophy
An investigation philosophy can be stated as a proper belief through which relevant data
is being pulled out of a physical process deepened, analysed and used in much effective and
appropriate manner so that to pull out specific results. Here, a researcher's philosophy is to deal
with nature, source along with development of the knowledge can be done through gaining all
information right on time in much effective and in appropriate sense. There are some digital tools
which may aid an investigator in gaining right knowledge in correct time. Apart from this, there
are some sort of philosophies like positivism and intervistism which are mostly being adopted by
researched in order to pull out best results right on time. It has been located that both of
philosophies may aid a researcher in gaining good results. In context of disadvantages and
advantages of social networking, intreprevistism philosophy is being considered as most
appropriate philosophy that may aid in obtaining specific results (Cook, 2017).
Research approaches
Determinations which are being made by researcher is consist with ample number of
approaches where it should be utilised or selected by investigator according to the topic which
needs to be kept in mind in order to gain most favourable results right on time. Considering this
assumption should be the philosophical assumptions the researcher brings to the study
procedures of inquiry and specific research methods of data collection, analysis, and
interpretation (Dabner, 2012). With the help of this, investigator can locate and bring out the
favourable outcomes in much effective and in appropriate manner as well. Apart from this, in
this context there are almost two different research approaches like deductive and inductive
which may aid in taking effective decisions right on time and in much effective manner as well.
Under this investigation which has been conducted by researcher where inductive approach is
being utilised which totally reckon on qualitative method that can be considered as innovative
method which is being utilised by researcher right on time. Inductive formulation of
5

investigation is one of most beneficial method that is being used by researcher while bringing out
results in much effective and efficiency manner. With the help of this, investigator will easily
make decision in order to enhance company's profitability and productivity both at the same time
can be enhanced or developed.
Research design
A blueprint which helps an investigator to select the most appropriate approach in order
to get to a conclusion right on time. Along with this, research design also aid in setting business
goals and objectives as well. With the help of appropriate research designs it has been located
that favourable results can be pulled out by research through doing various sort of experiments
along with various strategies. Therefore, it is much needed for a researcher to grab data or
information in detailed manner so that to pull out much effective results right on time. Here, it
has been located that investigator may aid a company in gaining competitive advantages where
almost three research designs are there like experimental, exploratory and descriptive which can
be used by researchers. In current investigation, descriptive research design is being considered
as the main approach which may aid in pulling out specific results where it will show all the
advantages and disadvantages in better manner of social networking on various business firms.
Through this, an organisation can gain competitive advantages through taking in most unique
approach in effective and appropriate manner (Eriksson and Kovalainen, 2015).
Data sampling
It is a one of most important function of entire research activities in which they are able
to carry out small scale research. Researcher has analyse need and want of investigation
according they are gather data form market place. In this report select 30 respondent with
random sampling method by which they are able to work effectively in order to gain valid
outcome in limited period of time. For collecting data, there are two different kind of sampling
method probabilistic as well as non probabilistic and investigator has select one of the best
method according to their requirement which help to carry out investigation in right direction. In
this given report choose probabilistic method of data sampling which has create positive as well
as negative impact on task. It is a researcher responsibility to complete entire work in limited
period of time effectively. By this they are able to collect valuable information which help to
draw valid outcome appropriately (Gronum, Verreynne and Kastelle, 2012).
6

Data collection
In this method researcher has concerned with collection of information on target variable
in order to get better outcome in given time frame. Data collection mean gather relevant
information, in this they are know customers opinion about their topic and interpreted them
effectively to achieve aim and objectives of research project effectively. There are two primary
as well as secondary method of collecting information for market.
Primary data collection method: It take time and money in order to carry out research
activities effectively. Some primary sources of information is questionnaire, survey, focus
interview, group discussion and many more.
Secondary data collection method: Some important secondary sources of information is
books, journal, magazine, newspapers, internet, social media site and many more.
Ethical consideration
This factor most of the time plays a vital role as a researcher has to follow all rules and
regulations which is related to topics and other things as well. Investigators needs to follow all
norms so that investigation is being properly fulfilled with great outcomes. Along side this, there
are ample number of laws which stay connected with all the considerations in much effective and
in appropriate manner as well. Away with this, if a researcher do not follows all laws it may be
possible that investigation may not get proper results right on time (Johnson, 2016) (Kassens-
Noor, 2012).
Research limitation
Limitations are not beneficial for research and there is control of researcher on them.
Any kind of limitations might impact on outcomes. At the time of conducting research, there are
many different issues which are faced by researcher and these are mainly related with the cost
and time. Researcher does not have enough money to completing an investigation in better
manner and on the other hand there is not more time to researcher to collect the relevant data or
information in a proper manner. It is very necessary to striving to reduce scope range of
limitations by the process of an investigation. It develops negative result on research. So, it is
necessary that researcher should be arrange funds as well as time on the basis of research
activities.
7

Time scale
It is a necessary part and assess in providing right direction to the researcher in order to
implement all the investigation concerned with activities or operations in systematic manner. In
addition to this, researcher is responsible to prepare effective time scale which is require to be
implement in proper manner in order to complete activities with in a given period of time. In
context to this, it is a type of bar chart which displays about scheduled work over mention time.
The researcher set time on the basis of activities which are given below as above:
S. no Task Name Time
Duration
Begin Finish Predecessor
1 Identify problem 3 Days
2 Literature
review
8 Days 1
3 Clarify issue 6 Days 1,2
4 Clearly explain
concepts and
terms
5 Days 2,3
5 Define
population
4 Days 4
6 Collecting data 10 Days 5
7 Analysing data 6 Days 6
8 Conclusion and
Recommendatio
n
4 Day 7
9 Submission of
report
1 Day 8
8

CONCLUSION
From the above report, it is concluded that social media networking is an essential and
beneficial means of communication for TESCO to promote its products and service among target
customers. Thus, it can be said that social media network can be beneficial for enterprise in
9

achievement of growth but it also creates problems if it is not effectively monitored by
organisation. From above research report, it has been concluded that social networks in business
has impacted in both positive and negative sense. Therefore, it is much required for company to
understand market's nature and adopt best sort of approach which may aid organisation in
gaining competitive advantages. While doing research it is must for investigator to do it while
considering all the aspects and ethics which are related to the topic so that to grab good results
right on time. On the other hand, qualitative research is being considered as helpful which may
aid an investigator in pulling out results right on time.
10

REFERENCES
Books and Journals:
Aljabre, A., 2012. Cloud computing for increased business value. International Journal of
Business and social science. 3(1).
Baltar, F. and Brunet, I., 2012. Social research 2.0: virtual snowball sampling method using
Facebook. internet Research. 22(1). pp.57-74.
Baruah, T. D., 2012. Effectiveness of Social Media as a tool of communication and its potential
for technology enabled connections: A micro-level study. International Journal of
Scientific and Research Publications. 2(5). pp.1-10.
Chen, B. and Bryer, T., 2012. Investigating instructional strategies for using social media in
formal and informal learning. The International Review of Research in Open and
Distributed Learning. 13(1). pp.87-104.
Chu, S. K. W. and Du, H. S., 2013. Social networking tools for academic libraries. Journal of
librarianship and inJohnson, G., 2016formation science. 45(1). pp.64-75.
Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.
Dabner, N., 2012. ‘Breaking Ground’in the use of social media: A case study of a university
earthquake response to inform educational design with Facebook. The Internet and Higher
Education. 15(1). pp.69-78.
Eriksson, P. and Kovalainen, A., 2015. Qualitative methods in business research: A practical
guide to social research. Sage.
Gronum, S., Verreynne, M. L. and Kastelle, T., 2012. The role of networks in small and medium‐
sized enterprise innovation and firm performance. Journal of Small Business
Management. 50(2). pp.257-282.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Kassens-Noor, E., 2012. Twitter as a teaching practice to enhance active and informal learning
in higher education: The case of sustainable tweets. Active Learning in Higher Education.
13(1). pp.9-21.
Luo, Q. and Zhong, D., 2015. Using social network analysis to explain communication
characteristics of travel-related electronic word-of-mouth on social networking sites.
Tourism Management. 46. pp.274-282.
Myers, M. D., 2013. Qualitative research in business and management. Sage.
Patino, A., Pitta, D. A. and Quinones, R., 2012. Social media's emerging importance in market
research. Journal of Consumer Marketing. 29(3). pp.233-237.
Picazo-Vela, S., Gutiérrez-Martínez, I. and Luna-Reyes, L. F., 2012. Understanding risks,
benefits, and strategic alternatives of social media applications in the public sector.
Government information quarterly. 29(4). pp.504-511.
Sampson, R. J., 2017. Family management and child development: Insights from social
disorganization theory. In Facts, frameworks, and forecasts (pp. 63-94). Routledge.
11

Sashi, C. M., 2012. Customer engagement, buyer-seller relationships, and social media.
Management decision. 50(2). pp.253-272.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Sigala, M., 2012. Social networks and customer involvement in new service development (NSD)
The case of www. mystarbucksidea. com. International Journal of Contemporary
Hospitality Management. 24(7). pp.966-990.
Turban, E and et.al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
Whiting, A. and Williams, D., 2013. Why people use social media: a uses and gratifications
approach. Qualitative Market Research: An International Journal. 16(4). pp.362-369.
Online:
Pros and cons of using social media for business. 2015. [Online]. Available through:
<https://www.business.gov.au/info/run/advertising-and-online/pros-and-cons-of-social-
media>.
12