Reflection Report: Social Networking in Business

Running head: BUSINESS RESEARCH
BUSINESS RESEARCH

BUSINESS RESEARCH 2
Reflection report
This research was beneficial for me to enhance my knowledge regarding social networking in
business. From the introduction part, I have gained my understanding regarding background of
social networking. In this way, it is analyzed that social networking is key element of business
practices. Since, it creates platform for company to make contact digitally with stakeholders like
subsidiary, suppliers, business colleagues, and customers (Sekaran and Bougie, 2016). This
experience was beneficial to make contact with stakeholders through digital channels.
From the literature review, I have developed my understanding of advantages of using social
media in business practices. In this way, it can be evaluated that a social network is a beneficial
technique which is used to create awareness about the product and services with the existing and
potential customers (Leonardi, et. al., 2013). I have also observed that company uses social
networking to get feedback of customer about the product’s quality. Since, it will aid to decline
expenses and efforts as well as enables the company to focus on another aspect of the business.
This learning has not only motivating to use social media in business practices but also enhances
my marketing skills as it was beneficial for me to get success in the short and long-term.
During this chapter, I have also increased my knowledge regarding disadvantages of using social
media in business practices. In this way, I have learned that uses of the social network can create
theft and fraud due to confidentiality of the business at risk. Moreover, it is analyzed that a large
number of cyber crimes is rising due to a social network which creates complexities within an
organization (Bryman and Bell, 2015). This experience was beneficial for me because I will take
care of these disadvantages when implementing the digital marketing strategy at the workplace.
As a result, it can be beneficial for me to become a good manager within the reputed
organization.

BUSINESS RESEARCH 3
This chapter was also significant for me as it has gained my learning that social networking
practices are time-consuming that may influence the functioning of other business operation. In
this way, it is also assessed that competitors may take benefits of business information which are
presented over the social network (Denscombe, 2014).
As per this research, it is analysed that research question is made by the researcher to meet the
research objectives (Myers, 2013). Along with this, I have learned that hypothesis is built to
assess the relationship between two variables i.e. independent and dependent. This experience
has not only enhances my research skills but also created my depth understanding regarding
research.
From the research design, I have analysed that mixed research design can be implemented in the
data collection method as per the research needs. It is analysed that mixed research design can be
used in both qualitative and quantitative research techniques (Batjargal, et. al., 2013). This
experience was also beneficial for me to use research design in future research for the company.
As a result, it will provide me growth within an organization.
During the study of research methodology, I have developed my understanding of the
interpretivism research philosophy. This research philosophy will be used for this research in
order to create the ways by which researcher implement distinct techniques to target the research
limitation and issues (Luo and Zhong, 2015). As a result, it enhances my research skill and also
builds competency to use different tools during the research.
In addition, I have also learned that data can be pooled to assess the benefits and limitation of
exercising social network in business. I have also gained my understanding regarding approaches
of research in which I have observed that there are two kinds of research approaches named
qualitative and quantitative. This understanding is significant for me to execute the research