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Business Research Design and Methodology Assignment

   

Added on  2021-02-20

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BUSINESSRESEARCH DESIGN AND METHODOLOGY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3RESEARCH METHODOLOGY.....................................................................................................3EXPECTED FINDING....................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONResearch Methodology is a general strategy to pursue the research. It is a systematicanalysis of the techniques and methods which is applied to research study. Researchmethodology is specific techniques, process or procedures which is used by the researchers toanalyse the information of its research aim (Hickson, 2016). Methodologies which can be usedby research scholars are:- qualitative research, quantitative research, applied research, problemoriented and problem solving research. Present study will explain research methods to addressthe research questions of challenges faced by companies to influence buyer behaviour throughsocial media advertising.RESEARCH METHODOLOGY Research type (Qualitative and qualitative)Research are mainly of two types i.e; quantitative and qualitative research. Quantitativeresearch methods mainly insist on the statistical and numerical data analysis, measures theobjectives of the research. In this method, data are collected by the researchers through fieldsurveys, questionnaire and also through manipulating and influencing the mathematical datawhich are already in the existence by using the different techniques of computation (Attia andEdge, 2017) Qualitative research method is a method in which the nature of the collected data is non-statistical. In this method the research study is based on certain theories and concepts. Thismethod is more reliable in comparison to quantitative research method, as it supports theinvestigated situations with deep understanding. This method is generally applied on smallsample which makes the research analysis less time-consuming. The results of this study cannotbe generalized on wider population and can't be applied to another contexts of the population(McCusker and Gunaydin, 2015). In the present study on challenges faced by companies toinfluence buyer behaviour through social media advertising scholar has taken assistance ofqualitative research type which has helped in using theories in order to know more about use ofsocial media in influencing the behaviour of consumers. Research PhilosophyItis a part of research methodology which plays an important role in the research study ofthe researcher. As it is considered as a belief regarding the different ways of analysis andcollection of data for a particular phenomenon. It refers to the knowledge development which is

adopted by the scholars in its research study. Research philosophy is a theory which providedirections to the scholars or researcher about the collection and analysis of data for anyphenomenon. To conduct the research, a researcher can follow the different kinds of researchphilosophy such as:- pragmatism, realism, interpretivism and positivism in its study, according tothe nature and methodology used for the research, as the philosophy of research reflects theassumptions of the researcher and further provide the base for the strategy of research(Shelton,Haynes and Creghan, 2018For present research study, the researcher use the interpretivism philosophy to analyse thechallenges faced by companies to influence buyer behaviour through social media advertising.Researcher use this philosophy to conduct the research as because in interpretivism philosophythe researcher emphasis on the deep understanding of the study and the interest of scholars isfocused on the specifications and uniqueness of the study. Data is generated throughinterpretation of the study and for the purpose of pursuing the investigation regarding researchthe scholars or researcher will prefer field study. In this philosophy the researcher will conductits research on small samples which assists to develop in-depth or deep understanding about thefollowed phenomena, and data are generated through primary sources which ensures the validityof high level and study considered to be honest and trustworthy. In this philosophy the acquiredknowledge has been constructed socially rather than perceived and analysed objectively. Themotive of the researcher behind following the interpretivism philosophy is to understand andgive interpretation of the meanings in the behaviour of humans rather than generalizing theinterpretation and prediction of cause and effects of human behaviour (Ndlovu-Gatsheni, 2017).Research Approach It is a technique and plan which includes the procedures or steps of assumptions ofmethod in detailed manner for collections, interpretation and analysis of data. That is why,research approach is based on the addressed research problem which is affected by the nature ofresearch problem. The interpretation of the study is affected by the type of research approachfollowed which is supposed to be philosophical assumptions which is introduced by theresearcher in its study).Further, the research approach are of three types i.e; inductive, deductive and abductiveapproach. The main and important basis of difference among these three approaches is therelevancy of hypotheses of the research study. In this study on ' Effects of social media on buyer

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