Group Report on Research Design and Methodology Name of the University

Running head: GROUP REPORT ON RESEARCH DESIGN AND METHODOLOGY
Group Report on Research Design and Methodology
Name of the student
Name of the university
Author note

GROUP REPORT ON RESEARCH DESIGN AND METHODOLOGY2
Table of Contents
Introduction:....................................................................................................................................3
Research methodology:...................................................................................................................3
Proposed primary data sample size:................................................................................................5
Sampling approach:.........................................................................................................................6
Questionnaire design factors:..........................................................................................................6
Quantitative questionnaire:..........................................................................................................7
Qualitative questionnaire:............................................................................................................9
Data collection method:...................................................................................................................9
Qualitative-quantitative debate:.....................................................................................................10
Secondary data collection method:................................................................................................10
Data analysis:.................................................................................................................................11
Ethical consideration:....................................................................................................................12
Summary:.......................................................................................................................................12
Conclusion:....................................................................................................................................12
References:....................................................................................................................................14
Appendix- Overview of who wrote which portion........................................................................16
Appendix: Overview of who wrote which portion........................................................................17

GROUP REPORT ON RESEARCH DESIGN AND METHODOLOGY3

GROUP REPORT ON RESEARCH DESIGN AND METHODOLOGY4
Introduction: as
Research methodology is the major chapters of a research report as it supports in giving
the research with proper direction. Kumar (2019) said that research methodology can be defined
as the way, by the application of which, the researcher can design the research in an effective
manner. Research methodology is third chapter of the research report which incorporates the
methods which are to be followed by the researcher for the sake of concluding the research in a
systematic manner. This research is based on the analysis which focused on the impact of the
social media advertising in influencing the behavior. Mackey and Gass (2015) observed that in
order to initiate the research properly, the researcher has incorporated various tools and
techniques which is the key of presenting the data in an effective manner. Present paper would
out firth the discussion of the research methodology, which has been followed in terms of
carrying out the research in a systemic manner. Research design, approach, data collection
method, data analysis and sampling approach will be discussed in the paper.
Research methodology:
The fundamental aim of this research is to evaluate the role, played by social media
advertisement in the way of framing the purchasing attitude of the customers. Research
philosophy is one of the vital parts of research methodology which is defined as the set of belief
of the researcher regarding the progress of the research. Taylor et al. (2015) put stress on the fact
that research philosophy plays a critical role in developing the nature of the study with the
assistance of various theoretical frameworks. Positivism, realism and interpretivism are three
different types of research philosophy. Positivism research philosophy deals with in-depth