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Sample Assignment on Starbucks

   

Added on  2021-02-17

18 Pages3863 Words55 Views
RESEARCH PROJECT

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1CHAPTER 2: RESEARCH METHODOLOGY.............................................................................1Introduction............................................................................................................................1Research philosophy...............................................................................................................1Research design......................................................................................................................2Research Approach.................................................................................................................2Data Collection.......................................................................................................................2Sampling.................................................................................................................................3Data Analysis..........................................................................................................................3Ethical consideration..............................................................................................................3CHAPTER 3: RESULTS.................................................................................................................3CHAPTER 4: DISCUSSION.........................................................................................................12CHAPTER 5: CONCLUSION......................................................................................................13CHAPTER 6: RECOMMENDAATIONS.....................................................................................13REFERENCES..............................................................................................................................14APPENDIX....................................................................................................................................15

EXECUTIVE SUMMARYEach firm has its corporate responsibilities and it has to fulfil these duties. They have toprotect interest of stakeholders all the time. Present study discusses methodology used forconducting the entire research. In the current research interpretivism philosophy, primary datacollection techniques are being used. In addition, it prepares questionnaire and questions asks bycustomers of Starbucks. Results analysis is being done through thematic analysis technique. CHAPTER 2: RESEARCH METHODOLOGYIntroductionResearch methodology is the process that are applied in the field of research. Thisconsists of various tools and techniques. These methods provide theoretical underpinning to thescholar in order to develop understanding about the topic and getting specific results. Eachmethod has its own principles that support the researcher in developing understanding readingthe way of conducting the investigation in effective manner (Billingham, Whitehead and Julious,2013). It always tries to answer research questions in systematic manner so that individual canreach to the valid results. Research philosophyIt is the method that describe the process through which scholar collect data, analyses anduse this information in the study. There are various kinds of philosophies: interpretivism,positivism, realism etc. All these methods are applied in different type of research projects.Interpretivism is the type of tool that is generally used in the qualitative researches. In thismethod, scholar carrying out the entire research from subjective manner. In this methodindividuals involves human participants in order to develop understanding about the topic. Onother hand positivism is another type of method that is used in quantitative type of project wherescholar has to conduct the research from objective view point (Bøe, Hognestad andWaniganayake, 2017). Whereas realism is the method that look at the scientific reality andaccordingly carry out the entire study. In the present study on impact of corporate socialresponsibility on customer interest and choice, researcher has applied interpretivism method.This has helped the individual in gathering in-depth detail about the CSR and its impact oncustomer choice. 1

Research designIt is the blueprint of the entire research, the describes the outline in which the entire studyis being conducted. There are several kinds of designs: descriptive, experimental, exploratoryetc. All these designs have unique characteristics and are applied in different types of researchprojects (Jensen, 2013). In the current study on impact of corporate social responsibility oncustomer interest and choice solar has applied descriptive research design. It has helped scholarin developing understanding about concept and applying theories related to the concept.Descriptive research design has supported the researcher in enhancing interaction betweenvariables so that actual impact of CSR activities on customer interest can be measured (Lee andJarvik, 2014). Research ApproachIt is the major tool that define the approaches of researcher in order to conduct the study.There are two main types of approaches: inductive and deductive. Both these type of methods areused by scholar in different research projects. Inductive is the type of tool in which researcherinvolve theories and models in order to develop understanding about the topic. On other hand inthe deductive type of approaches scholar formulate hypotheses and test these hypotheses.Inductive approach is used in qualitative type of projects whereas deductive approach is beingused in quantitative type of projects. Both these tools have their own importance and carry outthe research in different manner (Lee, 2014). In the present research project on impact ofcorporate social responsibility on customer interest and choice, scholar has taken assistance ofinductive research approach. This has helped investigator in exploring the concepts anddeveloping theories. Data CollectionData collection is essential part of investigation, this assist in developing understandingof the scholar about the topic. There are two main techniques of gathering information: Primaryand secondary. In the primary data collection method researcher gathers information by own. Allthese details are first hand information that helps scholar in identifying real situation of theworkplace. On other hand secondary data collection is another type of method in whichresearcher takes support of already available details. Both these tools are beneficial for theresearch and help in answering research questions (Nogueira and et.al, 2013). In the primary datacollection sources researcher takes support of questionnaire, interview etc. techniques. On other2

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