Business Research Method and Research Proposal

Running head: BUSINESS RESEARCH METHOD AND RESEARCH PROPOSAL
Business Research Method and Research Proposal
Name of the Student
Name of the University
Author’s Note

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BUSINESS RESEARCH METHOD AND RESEARCH PROPOSAL
Table of Contents
1. Summary of the theory and progression:.....................................................................................2
2. Common themes among the four articles:...................................................................................2
3. Different themes among the four articles:...................................................................................4
4. Study limitations and how these differ across the various study designs....................................4
5. Future research direction in four articles:....................................................................................5
Reference List:.................................................................................................................................6

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BUSINESS RESEARCH METHOD AND RESEARCH PROPOSAL
1. Summary of the theory and progression:
The article “customer experience management and business performance” published
by Grønholdt et al. (2014), the author has portrayed an in-depth vista on how an effective
customer management skill can render a job satisfaction among the employees. The study by
making systematic empirical research has evaluated that job satisfaction of employees is the part
of business responsibility as the performance of an organization is entirely dependent on the
employee satisfaction. In this very specific article the author has used CEM theory for giving a
proper overview about the various ways of customer experience management. On the other hand,
Maslow’s motivation theory is also referred in this article. If the employees are not motivated
towards performances they can never manage customers’ needs and demands. Therefore, the
author has suggested that motivation theory is effective enough in rendering an enthusiastic
attitude among the employees. As a result, business organization does not have to face
challenges in meeting customers’ demands.
2. Common themes among the four articles:
The first article has presented a proper comparative analysis between customer service
management and employee satisfaction. The author in this specific article has analyzed that
quality of customer service is entirely dependent on employee performance. The second article
“Customer satisfaction, product quality and performance of companies”, published by
Suchánek, Richter and Králová (2014) has evaluated that employees have to play a major role in
customer satisfaction, maintaining product quality and rendering good performance of
companies. It is undeniable that superior quality of product and services are the most effective
ways of rendering customer satisfaction. On the other hand, companies can render success by