Business Research Methodology 2022

Running head: BUSINESS RESEARCH METHODOLOGY
Business research Methodology
Name of the student
Name of the university
Author note

BUSINESS RESEARCH METHODOLOGY1
Provide reference for each academic article (formatted
using the Harvard Referencing Style)
Conceptual article
(proposed theory)
Clauzel, A., Guichard, N. and Riché, C., 2019. Dining alone or
together? The effect of group size on the service customer
experience. Journal of Retailing and Consumer Services, 47,
pp.222-228
https://www.sciencedirect.com/science/article/pii/
S0969698918305800
https://doi.org/10.1016/j.jretconser.2018.11.010
Quantitative
article
Bruwer, J., Cohen, J. and Kelley, K., 2019. Wine involvement
interaction with dining group dynamics, group composition and
consumption behavioural aspects in USA
restaurants. International Journal of Wine Business
Research, 31(1), pp.12-28.
https://www.emerald.com/insight/content/doi/10.1108/
IJWBR-06-2018-0027/full/html
Qualitative article Gan, Q., Ferns, B.H., Yu, Y. and Jin, L., 2017. A text mining
and multidimensional sentiment analysis of online restaurant
reviews. Journal of Quality Assurance in Hospitality &
Tourism, 18(4), pp.465-492.
https://www.tandfonline.com/doi/abs/
10.1080/1528008X.2016.1250243

BUSINESS RESEARCH METHODOLOGY2
Mixed method
article
Mathe-Soulek, K., Slevitch, L. and Dallinger, I., 2015.
Applying mixed methods to identify what drives quick service
restaurant's customer satisfaction at the unit-
level. International Journal of Hospitality Management, 50,
pp.46-54.