Business Research Methodology: Survey Administration and Advantages of Quantitative Approach

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology

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Table of Contents
Reasons for selecting the particular method of survey administration, and the advantages and
disadvantages of using this method.............................................................................................................3
Was the administration procedure a success i.e., did respondents understand the questions (look confused
or ask questions)? Was there missing data (i.e., skipped questions)? On average, how long it takes for
respondents to complete the survey.............................................................................................................4
What suggestions would you make for improving the administrative procedure used?...............................4
What, if any changes, would you make to the questionnaire before administering it to a larger group of
respondents?................................................................................................................................................6
On reflection, what were the key lessons you learned from the survey administration process?.................6
Revise questionnaire the Changes being made............................................................................................7
References...................................................................................................................................................9
Appendix: Complete 10 questionnaire.......................................................................................................11

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Reasons for selecting the particular method of survey administration, and the advantages
and disadvantages of using this method
The main cause of choosing the quantitative tool in the context of survey administration is to
create a response with regards to research concern in quantitative structure. In addition, close-
ended as well as open-ended questions were practiced for obtaining the responses regarding
respondents about the conspicuous shopping. I have classified to questionnaire into different
sections. In such a manner, the initial section was associated with data regarding the respondents
like trip type was the most recent trip and the main purpose of this trip. These types of survey
administration technique are effective for creating in-depth data about the shopping behavior of
participants (Roy and Ray, 2017). This tool is beneficial to comprehend the perception of
consumers towards purchasing the products. Through this tool, I have pointed out that the
motivation of respondents and the intention of purchasing luxurious products. I have observed
that in the second section, the close-ended question was practiced as it provides chances to
choose one response from the alternative. This technique is less time-consuming. I have also
developed my knowledge about the Likert scale technique. This tool involves different
alternatives and provides opportunities to select one of them (Ramya and Mohamed Ali, 2016).
I have also enhanced my learning regarding questionnaire associated with demographic factors.
It is practiced for increasing the knowledge with respect to personal information of participants
like gender, occupation, age-group, education, and income. This tool was effective as it entails
different factors that may impact on the conspicuous consumption (Lopez, 2018).
The key advantage of practicing the survey administers is that an investigation obtains the facts
and figures according to real-world perception. The large quantity of individual in the survey
shows that it is a more feasible strategy as compared to gathering the information through a

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smallrepresentative. Another benefit of practicing survey is to generate a high quantity of
information in minimum time with affordable expenses. A researcher can develop the duration
for investigation because it would help in building plan as well as arriving at favorable results
(Shoham and Gavish, 2016).
However, this survey tool has certain limitation. The appropriateness of data could be avoided
when a researcher focuses on depth information for dealing with the investigation concern. The
information obtained via this technique would be likely for considering the insufficient
information on the issue being investigated. This tool makes sure the high rate of response by
survey. However, it could be complex in terms of managing, particularly while it is executed by
post. It is difficult while the survey is obtained by over the telephones and face to face (Ahmed,
et. al., 2017).
Was the administration procedure a success i.e., did respondents understand the questions
(look confused or ask questions)? Was there missing data (i.e., skipped questions)? On
average, how long it takes for respondents to complete the survey
I have implemented an administrative process that was effective for obtaining the data about the
research concern from participants. At the time of the survey, I have observed that there are some
respondents who have difficulty to comprehend the question as they had questioning from
investigator till developing comprehension of the question. There are some respondents who
have skipped the questions about the confidential data because they feel unconfident to
communicate on their personal information such as age, gender,and income. This survey has
taken much time of participants such as 1 hour 30 minutes to complete the survey questions
(Shamout, 2016).
What suggestions would you make for improving the administrative procedure used?

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I would like to recommend to gain the quantity of e-mails that could be opened as well as
obtained by participants for increasing the rate of response from survey. It could be suggested
that a high amount of respondents who clicked on the start button of survey, have completed
survey. An investigator can select the right respondents from whom they can send a survey via
invitations on email. It should ensure that the participants will open the email (Farah and
Ramadan, 2017).
I can also recommend that a researcher can create designing related to investigation tool. The
questions that would be asked may cautiously plan together with piloted using interview and
postal questionnaire tools. The different concern can be entailed in the structuring of
questionnaire and interview like the format of the questionnaire, planning the content for
investigation tool, interview questions, piloting, as well as covering letter (Chung, Song, and
Lee, 2017).
I can recommend to a researcherfor utilizing the questionnaire structure to enhance the process of
administration. The questionnaire practiced in survey research should be clear as well as
comprehensible. The practice of capital letter can be avoided because this structure is hard to
interpret. Along with this, questions should be perceptibly grouped as well as numbered by
theme. Along with this, comprehensive instruction can be offered as well as headings involved to
make a meaningful questionnaire. I can also suggest to the researcher for utilizing the piloting
tool. This tool could be measured through a pilot sample of a predetermined population. This
tool will allow me tocomprehend the developing questionnaire structure (Maheshwari, Seth, and
Gupta, 2016).
Piloting will make competent to me to emphasize on whether sufficient response categories are
demonstrated as well as whether any questions are methodologically skipped by respondents. I

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would also recommend a researcher to develop the effective content associated with
investigation tool. The topic of interest can be carefully targeted as well as comprehensibly
related to research questions. This would be also advantageous to me because of entailing the
proficient in such field, targeting the sample as well as colleagues in designing a questionnaire.
This would make sure to legalize the coverage of the survey questionnaire (Rana, and Paul,
2017).
What, if any changes, would you make to the questionnaire before administering it to a
larger group of respondents?
I would make some transformation in survey before allocation to higher amount of participants. I
would also address questionnaire for accessing whether these questionnaires is advantageous for
both researcher as well as customers or not. I would also eliminate those questionnaires that
could not be associated with investigation objectives for completing the investigation in a
systematic way. I would focus on a questionnaire that will take minimum timing period of
participants for avoiding the dullness from the survey (Mo, Li, and Fan, 2015).
I would create a transformation to those questions that generateillogically as well as irrelevancy
for participants. I would identify the language of survey that should be unambiguous with
straightforward because participants can provide responses to each question rather than skipping
the questions. I would develop a survey questionnaire before allocating to larger group of
participants. In such a manner, it is significant to consider target publication in mind earlier
creating the survey. These transformations are significant for eliminating the errors as well as
mistakes from the survey as well as supporting reliable result (Lu, Chang, and Chang, 2015).
On reflection, what were the key lessons you learned from the survey administration
process?