Business Research Methodology: Face-to-Face Survey Administration

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH METHODOLOGY
Table of Contents
1.0 Introduction......................................................................................................................................2
2.0 Discussion........................................................................................................................................2
2.1 Reasons for selecting the particular method of survey administration used and advantages and
disadvantages of using this method.............................................................................................2
2.2 Success of the administration procedure.....................................................................................3
2.3 Suggestion for improving the administration procedure used.....................................................3
2.4 Changes made in the questionnaire before administering it to a larger group of respondents....4
2.5 Key lessons learnt from the survey administration process.........................................................5
3.0 Conclusion.......................................................................................................................................6
4.0 Reference List and Bibliography.....................................................................................................7

2BUSINESS RESEARCH METHODOLOGY
1.0 Introduction
This reflective report will illustrates the experience of conducting a survey taken from a
small group of people, who love to travel and like the consumption of luxury goods
consumption. This survey aims for finding the socio demographics, culture values and the
aspects that influences them to buy luxury good while traveling to other places. This reflective
report will demonstrate the reason for selecting the face to face survey, the advantages and
disadvantages of using face to face survey method. The report will also followed by the success
of the administration procedure, changes made in the questionnaire so that it can be represented
to the larger group of people. Lastly, the key lesson from the survey administration process will
be demonstrated.
2.0 Discussion
2.1 Reasons for selecting the particular method of survey administration used and
advantages and disadvantages of using this method
All the survey questionnaires based on the trips of the customers, shopping activities,
shopping motivations, cultural values, aspects of the future visits to the tourist’s destination and
demographic questions is conducted through face-to-face survey. The main reason for selecting
the face-to-face survey is that all the survey respondents can be collected directly with
comprehensive understanding.
The main advantage of the face-to-face survey is that the facial expression and body
language of the research respondents can be assessed properly (Veal, 2017). Bryman and Bell
(2015) also stated that the survey conductor can also use stimulus material and visual aids, which