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Business Research Methods: PDF

   

Added on  2021-06-16

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Running head: BUSINESS RESEARCH METHODSBusiness research methodsName of the StudentsName of the UniversityAuthor note
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2BUSINESS RESEARCH METHODSBrief summary of the theory and progression in the field According to the works of Khadka and Maharjan (2017), it can be said that the success ofthe business organizations immensely depends on the level of customer satisfaction as it has beenseen that customer satisfaction plays a major role in determining the buying preferences of theindividuals. The term customer satisfaction is a term widely used in marketing. It can be said thatcustomer satisfaction is a measurement tool that determines how well the customers of a businessorganization is satisfied with the products and services provided to them. In today’s world as thecompetition in the market is getting increased in a rapid manner and the demands andrequirements of the market or the customers is changing rapidly, it would be beneficial if themanagements of the business organizations try to figure out how they can retain the satisfactionlevel of their target customers to keep the loyal towards the organization. In this regard, it shouldbe mentioned that customer satisfaction and their buying preferences is interdependent. As statedby Khan and Fasih (2014), it can be said that if the loyalty and the satisfaction level of thecustomers get increased that would manipulate their buying preferences and they would neverbuy products from other business organizations that are operating in the same market. it is amatter of fact that reputation of the business organization and the satisfaction level of thecustomers play a vital role in this context and it is seen that the companies are able to retain thesatisfaction level of the customers, eventually emerge as successful organizations. Common themes/findings across the four articlesIn the four articles, it is seen that customer satisfaction and the buying preferences of thetarget customers are significantly interlinked and that determines whether a businessorganization will be successful in the long term or not. If the management of a business
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3BUSINESS RESEARCH METHODSorganization successfully retains the satisfaction of their customers, they will be able to eradicatethe challenges they can face related to the drop of sales. As opined by Caruana, Ramasashan andKrentler (2015), in today’s world, the market competition is higher than ever and thus, it wouldbe beneficial if the managements of the business organizations are able to retain the customerbase and try to increase the salability of the company by enhancing the satisfaction level of theclients of the company by adopting various strategies and techniques. Different themes/findings across the four articlesFrom studying various articles and journals it can be said that business leaders shouldtake customer satisfaction as an integral part of their business strategy in order to achieve successand retain the growth and development of their business organizations. As stated by Khan andFasih (2014), in their work, it is seen that especially in the industries like service industry orhospitality industry, significance of customer satisfaction is immense to keep up the growth ofthe business. it is seen that in hospitality business, the effort the employees put in to keep thecustomers satisfied is directly proportional to the increasing reputation of the customers. Tojustify the above point, it can be said that the satisfied customers play a vital role as theyintentionally or unintentionally at times give good reviews of the organization to their peers andthat becomes good word of mouth publicity for the business organizations. According toCaruana, Ramasashan and Krentler, (2015), Not only the service industry, should the leaders ofother industries also take the matter of customer satisfaction seriously as they can also bebenefitted from increasing the satisfaction level of their customers.
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