Conspicuous Consumption and Changing Consumption Patterns
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This article explores the concept of conspicuous consumption and its impact on changing consumption patterns. It discusses the psychological, economic, and social factors influencing luxury consumption. It also highlights the role of digital media in driving news consumption trends.
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Running head: BUSINESS RESEARCH METHODS Business research method Name of the student Name of the university Author note
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1BUSINESS RESEARCH METHODS Brief summary of the theory of progression In the year 1899 the Conspicuous consumption theory was introduced by Torstein Veblen. As per this concept, people spend their financial wealth to acquire the luxury products for displaying the strong financial status to others(Correia, Kozak and Reis 2016). In this process the level of income as well as the discretionary economic power of people is being shown for improving the social status. In case of conspicuous consumption, the envy of people are being provoked by others depending on the consumption of goods. Hence, conspicuous consumption can be described as the compassion for deliberately using the money for enhancing social prestige. Common themes and findings In thefirst articlenamely ‘Explaining variation in conspicuous luxury consumption: An individual differences' perspective’, Kastanakis and Balabanis (2014), shed light on the two distinct forms of conspicuous consumption and different factors of engaging in such luxury behavior. In this article, it has been identified that due to changing buying pattern of the people, theconsumptiontowardsluxurieshasbeenincreased.Dependingonthepsychological constructs, the variation in the conspicuous consumption pattern can be shown. In thesecond article ‘.Conspicuous consumption of the elite: Social and self-congruity in tourismchoices’, the economic psychological and social characteristics of human have been mentioned by highlighting the Portuguese citizens. Analyzing the daily consumption pattern of Portuguese citizens, it has impacted on their travel pattern also (Correia, Kozak and Reis 2016). Individuals’ perspectives regarding the conspicuous ravel pattern has been analyzed. It can be said that in order to differentiate individuals from the mainstream, the higher exposure trend for preferring subtleconspicuousness signals is important.In thethird article ‘Conspicuous consumption,
2BUSINESS RESEARCH METHODS luxury products and counterfeit market in the UK’, the increasing growth rate of fashion brands after the changing pattern of consumption has been highlighted. In the words of Pham and Nasir (2016), due to changing economic opportunities in the market, the consumption trend is rapidly changing. It has been mentioned in this study that in case of frequent purchasing process, the counterfeit reversion brings the negative impact on the business growth. Some of the cases, brand fascination influence the people towards purchasing from the counterfeit market, however in the larger aspects, people mostly avoid the counterfeit luxury products. Hence, in this article the author tried to highlight the human attitude for accepting ‘the counterfeit do not greatly successes in the market due changing consumption pattern.In thefourth article, namely ‘From everyday communicative figurations to rigorous audience news repertoires: A mixed method approach to cross-media news consumption’Kobbernagel and Schrøder (2016), stated that digital media has been highlighted as the important key driver in consumption pattern. Using the mixed method, the author has identified the news consumption trend has been changed due to introduction of different media platform in the industry after the economic development. Different themes Inthefirstarticle,thechangingbehavioralcharacteristicsofhumanhavebeen highlighted as for driving the conspicuous consumption pattern. Here the author has highlighted psychological constructor as the major influencer for bringing luxury consumption habits among people and proved it by using model of conspicuous luxury consumption (Kastanakis and Balabanis 2014). In the second article, not only the psychological characteristics, but also economic and social perspectives have been highlighted. The research has been developed by the author depending on the travel consumption pattern of Portuguese people, which cannot be related with the industrial context (Correia, Kozak and Reis 2016). In the third article, fashion
3BUSINESS RESEARCH METHODS industry in UK has been highlighted. It is identified that with increasing economic opportunities, people have become highly brand fascinated, which has decreased their interesttowards consumingcounterfeit luxury products (Pham and Nasir 2016). On the other hand, in case of fourth article, digital media platform and its impact of changing the new consumption trend has been highlighted (Kobbernagel and Schrøder 2016). Limitations The major limitation in the first article is it has not specified any particular industry. Depending on the global context the research has been developed. On the other hand, here the author has mentioned about model of conspicuous luxury consumption, however, has not provided description in detail (Kastanakis and Balabanis 2014). On the other hand, the second article has been developed depending on the particularly the travel consumption trend of Portuguesepeople(Correia,KozakandReis2016).Inthatcase,analyzingthetravel consumption in the global context, the article cannot be beneficial. By continuing this, it can be said that the third article has been also developed depending on the specifically UK fashion industry (Pham and Nasir 2016). In fourth article, the digital media has been highlighted for driving the news consumption pattern of the people (Kobbernagel and Schrøder 2016). In that case, the economic opportunities and social standard should be included as the important influential factors for driving consumption trend. Future research directions Analyzing all the four articles, it can be said that in the first article, it has been identified that psychological characteristics of human has been discussed, which can be beneficial for the organizations to analyze the demands and needs of the customers properly (Kastanakis and Balabanis 2014). In case of second article, both the social and economic influences have been
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4BUSINESS RESEARCH METHODS highlighted for driving the consumption pattern (Correia, Kozak and Reis 2016). Through this article, the author has tried to analyze the impact of economic and social factors on driving human characteristics, which can help the travel organizations that wants to develop business in Portugal. The third article has shed light on changing fashion consumption trend of UK people. The author has identified that due to increasing fashion opportunities, people have become brand fascinated (Pham and Nasir 2016). In that case, the fashion brands that provide the luxury products in the market, can be able to easily identify the target customers. Due to decreasing substitute product purchasing trend among the customers, entrepreneurs can bring changes in their growth strategies. In the fourth article, the news consumption trend of viewers has been discussed. It can be assumed that, if the news organizations will increase the involvement of digital media in case of providing their services, in that case, the growth rate can be easily increased in an effective manner (Kobbernagel and Schrøder 2016).
5BUSINESS RESEARCH METHODS Reference list Correia, A., Kozak, M. and Reis, H., 2016. Conspicuous consumption of the elite: Social and self-congruity in tourism choices.Journal of Travel Research,55(6), pp.738-750. Kastanakis,M.N.andBalabanis,G.,2014.Explainingvariationinconspicuousluxury consumption: An individual differences' perspective.Journal of Business Research,67(10), pp.2147-2154. Pham,T.H.M.andNasir,M.A.,2016.Conspicuousconsumption,luxuryproductsand counterfeit market in the UK.The European Journal of applied economics,13(1), pp.72-83 Kobbernagel, C. and Schrøder, K.C., 2016. From everyday communicative figurations to rigorousaudiencenewsrepertoires:Amixedmethodapproachtocross-medianews consumption.MedieKultur: Journal of media and communication research,32(60), p.26. ConceptualKastanakis,M.N.andBalabanis,G.,2014.Explainingvariationin conspicuousluxuryconsumption:Anindividualdifferences' perspective.Journal of Business Research,67(10), pp.2147-2154. QualitativeCorreia, A., Kozak, M. and Reis, H., 2016. Conspicuous consumption of the elite:Socialandself-congruityintourismchoices.JournalofTravel Research,55(6), pp.738-750. QuantitativePham, T.H.M. and Nasir, M.A., 2016. Conspicuous consumption, luxury products and counterfeit market in the UK.The European Journal of applied economics,13(1), pp.72-83 Mixed methodKobbernagel, C. and Schrøder, K.C., 2016. From everyday communicative figurationstorigorousaudiencenewsrepertoires:Amixedmethod
6BUSINESS RESEARCH METHODS approachtocross-medianewsconsumption.MedieKultur:Journalof media and communication research,32(60), p.26.