Business Research on Ubiquitous Media
13 Pages2632 Words33 Views
Added on 2020-03-16
Business Research on Ubiquitous Media
Added on 2020-03-16
ShareRelated Documents
Running head: Business researchUSE OF UBIQUITOUS MEDIA IN BUSINESS ORGANIZATIONS
Business research2Table of ContenIntroduction......................................................................................................................................3Project objectives.............................................................................................................................3Project scope....................................................................................................................................3Literature review..............................................................................................................................4Research question............................................................................................................................5Primary question..........................................................................................................................5Secondary question......................................................................................................................5Research Design and Methodology.................................................................................................5Qualitative research......................................................................................................................5Quantitative research....................................................................................................................7Research Limitations.......................................................................................................................9Time schedule................................................................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................11Appendix........................................................................................................................................13Table of chartsY
Business research3IntroductionUbiquitous media is a system that can be created everywhere without physical existence. This type of medium entails the technologies which are not visible but exists everywhere practically. This system is used by individuals in their day to day practices because it exists in the atmosphere, transportation network and system exercised in daily routine. Ubiquitous scrutiny aids to perceive the responses and movement of individuals and also aids company to make adjustment as per those reactions (Lovejoy and Saxton, 2012). Project objectives To determine the concept as well as usage of the ubiquitous media system in a business context.To discuss the potentiality of the implementation ubiquitous surveillance on a day to day basis.To discuss various theoretical frameworks associated with ubiquitous systemTo critically analyze advantages and disadvantages of the ubiquitous surveillance system.Project scopeThis project would be beneficial to offer depth understanding regarding the concept of ubiquitous media system and its significance within the organization. It would also aid to facilitate the information about a different corporation which practices this system as an essentialelement of the business. Moreover, implementation and using this system in day to day life is effective to solve the current threats of organization and also aids to prevent the issues in long-term (Hoffman, et. al., 2014).
Business research4Literature reviewAccording to Nikou and Bouwman (2014), the main concept of ubiquitous scrutiny is based on computing techniques which has used to observe the behavior and activities of people with respect to particular products and services. For example, people use some application and systemwhere activity tracking software is practiced by a corporation. These software tracing practices include the number of times an app is opened or closed, and a number of times users have searched the particular products and kind of purchase and option chosen by a user. In the view of Effing and Spil (2016), the fundamental procedure incorporated in the scrutiny of ubiquitous media. This can be discussed on the basis of environment psychology theory. It discusses the communication amid customer purchases and transactions. It is also analyzed that there are different ventures which use ubiquitous surveillance system for executing the process inan entertaining manner. This concept is emphasized on the digital music, and video streaming markets in which it is virtually possible for organizations to evaluate the customer’s requirement with the support to their activities. For instance, Google Play, Netflix, and BBC iPlayer track playlist are used to monitor preferable services for users. According to Jennings et al. (2014), Ubiquitous system aids to monitor the aggregate preference of customers under certain criteria. It facilitates the corporation to design the products according to the customer’s preferences. The critical aspect of this process is that it entails the giant data analysis to monitor the intention and make a final judgment about the customers. Moreover, it is analyzed that involvement of critical ICT technologies entails the high expenses and also a large amount of financial funding. Literature gap
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
HI 6008 - Use Of Ubiquitous Media In Business Assignmentlg...
|13
|3082
|293
Business Research Assignment on Ubiquitous Medialg...
|8
|1687
|170
Ubiquitous Media Systems in Business Organizations Assignmentlg...
|9
|2842
|303
Concepts and Scope of using social networks in businesseslg...
|15
|3620
|84
Business Research Introduction 3 Project Scope 4 Literature Gap 5 Research Design and Methodology 5 Research Design and Methodology 5 Research Design and Methodology 5 Research Design and Methodologylg...
|14
|2640
|463
User-centred Interface Design: Assignmentlg...
|3
|844
|282