Business Research Project

Business Research
Project
P5. Communication of
research outcomes

Aim and Objectives
Aim: To determine the impact of digital technology on marketing department: A
study on Marriott Hotel UK.
Objectives:
• To analyse the concept of digital technology
• To identify the strategies applied in marketing through digital technology at
Marriott hotel UK.
• To evaluate the impact of digital technology on raising sales and profitability of
Marriott hotel UK.
• To recommend promotional strategies to attract customers through digital
technology for Marriott hotel UK.

Theme 1: Marriott hotel make
use of new or updated technology

Theme 2: Current technology
used Marriott hotel is effective

Theme 3: Use of technology provides benefit for
the firm to improve performance level workers

Theme 4: Digital technology has
positive impact on performance

Theme 5: Digital technologies helpful in
improving business activities and productivity

Theme 6: Workers are provided with
training for new or updated technology used

Theme 7: High quality services are
delivered to customers when use of
digital technology are done

Theme 8: Benefits what is most effective one
that organization gets with digital technology

Thank you