Research Ethics Approval Form

The provided document is a template for a Research Ethics Approval Form. The form has multiple sections, including details about human participants (recruitment, consent, etc.), studies involving questionnaires or observation, data storage and security, and addressing potential ethical issues. The participant must fill out the form carefully, considering all aspects of research ethics and data security, to obtain approval for their proposed work.

BUSINESS
RESEARCH
PROJECT

Table of Contents
CHAPTER 1 INTRODUCTION.....................................................................................................3
1.1 Research proposal......................................................................................................................3
1. Research project specification............................................................................................3
2. Research Aim & Objectives...............................................................................................3
3. Reasons for research...........................................................................................................4
4. Activities & Time scale......................................................................................................4
CHAPTER 2 Literature review.......................................................................................................6
2.1 INTRODUCTION............................................................................................................6
2.2 literature review................................................................................................................6
CHAPTER 3 Methodologies...........................................................................................................8
3.1 Research approach............................................................................................................8
3.2 Methodologies..................................................................................................................9
CHAPTER 4....................................................................................................................................9
4.1 Data collection..................................................................................................................9
4.2 Data presentations and analysis......................................................................................11
CHAPTER 5 CONCLUSION & RECOMMENDATION............................................................15
5.1 Conclusion......................................................................................................................15
5.2 Recommendations..........................................................................................................16
CHAPTER 6..................................................................................................................................16
P6 Personal Reflective and Areas for further study.............................................................16
P7 Alternative research techniques......................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19
Research Proposal Form (contd.).......................................................................................19
Research Ethics Approval Form........................................................................................28

CHAPTER 1 INTRODUCTION
Digital technology works as to generate stores and process data with help of electronic
transmission. Technological advancement seems to be as pre-dominant factor that refer as to
have embodiment of change such as device, culture or people (Dutta and Bose, 2015.). These are
the means by which hospitality industry can draw customers towards their commercial enterprise
for purchasing products and services. This industry can use E-mail, texting or internet site to
reinforced their abstraction between contrary sections and furnishing substances related to the
objectives. Hospitality industries are playing as a supplier of tourism industries. Thus, digital
technology has impact on both industries in generally positive manner. Hotel Hilton is one of the
best and five star industry in hospitality criteria. Small enterprises can bring down their mediate
expenditures through exploitation of digital technology.
1.1 Research proposal
1. Research project specification
To identify the impacts of digital technology on the hotel industry(as per case study of
hotel Hilton) has very vital area. All enterprises should reckon the technical progression in their
preparation procedure. It assists in to bring down the operative cost, developed communication
skills, raised productiveness, cooperation, and assist in attaining the goals with more efficiency.
Digital technology create antagonistically benefits in the marketplace. Administration procedure
is also in organized manner to precede. Technical advancement furnish the tools to the business
concern for breakdown tangled difficulties. It also assists in conclusion devising process. It
flexible the level of the best usage of resources which are constricted at the structure and
developed human resource management as well. Digital technology effects on business in
affirmative manner to gain the ratio of productivity.
2. Research Aim & Objectives
Aim “ To evaluate the consequences of digital technology on hospitality industry : A case study
is based on hotel Hilton”
objectives
 To measure the impacts of digital technologies on hospitality industry.
 To ascertain the execution of methods and tools of collecting data of digital technology in
hotel Hilton.

 To investigate the benefits and limitations of executing digital technology in hospitality
industry.
Research objectives
 Define the practices of technological advancement ?
 Evaluate the impacts on hotel Hilton of digitization ?
 Analyze the implications of globalization regard to digitization ?
3. Reasons for research
This research is conducted due to increase the level of knowledge about the digitization
over the companies and hospitality industries. As this report is conducting qualitative study of
digital tools and resources, we can increase the level of skills and improve the talents to collect
information and data. By this research a person can easily differentiate the forms of digitization
and digital preservation. A company can achieve success through research the impacts of digital
technology. Reasons can be understand through these points :
Knowledge of external factors: If a company want to develop their business or expand
their structure than it is necessary to research what will be the impacts of digital
technology due to changes on their expatiation of structure. Due to this research company
can identify the internal and external both factors in the context of digitization or
globalization.
Increase the productivity : by conducting this research, a company can improve their
performance level thus increased productivity level will be gained automatically.
Company can overcome the negative impacts through this research and increase the
positive impacts by improving their weaknesses. After analyses the impacts of
digitization, Hilton can make their strategy of decision making process and also can make
changes in their procedures. Hospitality industries has to be more flexible and adoptable
to accept the changes of environment because only adaptable industries can maintain its
position into competitive market.
4. Activities & Time scale
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week

Finding
research
topic
Literature
Review
Drafting
of
methodol
ogy
Finishing
Proposal
Designing
questions
and pilot
research
Carrying
out &
recording
research
Data
analysis
and
making
graphs
Discussio
n and
Conclusio
n
Final
Report
editing &

completio
n
CHAPTER 2 Literature review
2.1 INTRODUCTION
Importance of digital technology in the context of hospitality industry as per case study of
hotel Hilton can be described in several ways such as it raise the creativity level in a structure.
By exploitation of the digital tools organization can succeed higher worldwide sales of products
and services. The impact of digital technology on hospitality industry is one of the most anxiety
part. In the last few period, the effect is rapidly increasing. This can be explained by following
points such as internet and communication.
Unbounded quantity of substance and information has brought into structure of an
organization or workplace by internet (Dutta and Bose, 2015). By this, company can approach a
lot of substances in a few seconds by downloading the web page. By this conversion, there have
been numerous changes in finance, wholesale and other industries.
2.2 literature review
THEME 1 The impacts of digital technologies on hospitality industry.
As per the view of Dutta, D. and Bose, I., 2015. There is a balanced possibilities for all
forms of organizations whether large or tiny. This is the big determinant of Digital Marketing on
hospitality industry that little finance is enough to acquire more rewards. For micro hospitality
industries, there are various digital means which they can use to be advised in the identical
reference as macro hospitality industries. However, an enterprise cannot be directed to ambit its
supreme point without it being promoted and marketed. Besides, it is necessary to publicize the
foremost goods in the market to attract and rope in new consumers to purchase it.
Company have a choice of financing big masses of wealth in the conventional methods of
merchandising but ratio is assured even when company exercise Online Merchandising at much
less value According to the view of Al-Eidan, (2017) Digitized style of Commercialization
enables the company to evaluate the aggregation that website acquire which, at the same, period
allows company to re-prepare the plan of actions accordingly. Regarding all the improvements
that commerce sector has made, there is an addition in condition for occupations as far as digital
marketing is concerned. All enterprises that survive is coating a concrete rivalry around the

global, hence it turns very hard to attracting customers. They have implicated the Digital
Marketing as a fundamental for their business concern expansion. digital plan of actions and
methods renders the commercial enterprises the probability of competing at the uppermost level
and spring them an opportunity to endure at the same time. Galore enterprises have already
started changing their plan of action and have commenced making strategies for marketing over
the medium of internet(Dutta and Bose, 2015.).
THEME 2 Methods and tools of digital technology
According to the Polonsky, M. J. and Waller, D. S., 2014. digital methods plays an
important role in identifying the factors of an organization. These methods generally include
three main aspects such as applications of methods analysis, visual material and digital tools
which support the researchers. Company can use different methods such as primary research,
secondary research. Primary data are collected through primary research and secondary data
collected through secondary research. In contrary to Hendrix and et.al., (2017) Methods of
primary research such as observation method, interview method and surveys. Surveys are the
best technique to gather primary data and information. Interviews such as group, qualitative,
quantitative, individual, selection and depth interview, unstructured, focused and clinical
interviews. Survey method is also known as questionnaire method in which a questionnaire sent
to persons with humble request to response in the term of answering the question. Questions in
this method are formed in definite order and the format is also easy to understood.
THEME 3 Benefits and limitations of executing digital technology
According to Turner, R., 2016. There are different advantages and disadvantages of
impact of digital technology due to its positive impacts and negative impacts. ADVANTAGES
such as Small town will acquire a possibility to detect new things through facilities of
digitalisation. With digital lockers, company can keep documents safely stored. Expectations of
loss would be decreased. Online service portal sites will reduce the vocal. All operations would
be crystal clear. Indian small towns will be welfare the most as with the form of digitization they
would be given with more of fundamental amenities(Dutta and Bose, 2015.).
DISADVANTAGES : People will use free Wi-Fi just for time pass which is current scenario in
metros. Authorities occupations might bring down which in twist may track to civil workers'
agitation.

As per the view of Martin and Kung, (2018) states that digital marketing can reach
marked customers or targeted customers more effectively, Internet Marketing viscus direct
outcomes and price effectual as well, it can compass a broader or even International Masses. The
outcomes are mensurable and can be individualized, it also assists in improved kinship with
customers and vantage the ability of social media. Disadvantages consider Internet marketing
drives can be derived, Curve sunken by too much online Ad Jumble, Not be suitable for the
goods, Concern higher level of rivalry, Merchandising reputation can be harmed by destructive
response, It is highly based on Practical applications which can be inclined to fault, is not yet
clench by all groups(Binder, 2016.).
CHAPTER 3 Methodologies
3.1 Research approach
There are four main approaches in research the project. Such as quantitative research,
qualitative research, programmatic approach and advocacy approach. Quantitative research is
generally related to with the empiricism model. It usually concerns grouping and change over
collection into quantitative form so that applied mathematics figuring can be made and reason
out drawn. Qualitative research is the formulation usually related to with the ethical
constructivist paradigm which intensiveness the ethical conception nature of reality.
It is about transcription, examine and endeavour to bring out the heavy signification and
importance of human behaviour and education, including antonymous feelings, actions and
emotions. Seekers are fascinated in gaining a wealthy and tangled understanding of people’s
education and not in acquiring substances which can be generalised to other bigger groups. The
pragmatical approach to field of study concern using the method which seems best appropriate to
the investigation trouble and not acquiring caught up in humanities moderates about which is the
foremost formulation.
Pragmatic researchers therefore allotment themselves the exemption to use any of the
methods, procedures and techniques and typically attached with quantitative or qualitative
research. They appreciate that every techniques has its boundaries and that the various
formulations can be antonymous. To some degree, seekers choosing a democratic approach spirit
that the formulation to explore represented so far do not react to the needs or positions of people
from marginalised or assailable groups. As they intent to take about affirmative alteration in the

lives of the investigation subjects, their formulation is erstwhile represented as liberate. It is not
an amoral stance(Binder, 2016.).
3.2 Methodologies
There are different techniques and tools are available in attaining better outcome in
hospitality industry These techniques are as follows :
 Sampling : In this way, it is essential to centring on the imaginative results that helps to
support powerfulness at workplace. With the help of the outcomes and consequences, it
can be announced that more than net profits and earnings will be germinate in proper
style.
 Research design : it assists in to plan all the activities accordingly. This is also essential
procedure in every structure. By this systematized way, organization can attain better
work ratio.
 Research philosophy : Investigation doctrine reckon organized operation in the
geographical area to achieve wanted outcomes at workplace. This means is the foremost
way to win more momentous effects at Hotel Hilton.
 limitations : In this way, due to insufficiency of time period and financial condition,
experts unable to collect more information. Further, issues also endure with assembling
collection and information which is needful at workplace.
 Data analysis : Enquiring of aggregation is also primary dimension that aid to refer
helpful components at workplace. In this way, collected data move to make sure than
intention and objective are accomplished with enviable consideration. There are assorted
methods and creatures to centring on the activity.
 Data collection : Accretion of information is also facilitative section that drama to adopt
essential outcomes at geographical point. Addition to this cognitive content process,
primary and secondary both factors of accumulation conveyance that play to complete
arranged results. Experts carries both techniques to succeed their scores and verifiable.
CHAPTER 4
4.1 Data collection
Questionnaire
1. Does Hilton hotel make use of new and upgraded technology.

 Yes
 No
 Not sure
2. Is digital technology helps to fostering the growth of hotel Hilton UK.
 Yes
 No
 Not sure
3. Do you believe digital technology helps to passing the information to customers in market.
 Yes
 No
 Not sure
4. In which area digital technology is need to be implemented by The Hotel Hilton UK.
 Operational department
 customer service departmental
 Marketing department
5. Do you believe digital technology will improve the performance of business enterprise.
 Yes
 No
 Not sure
6. Do you digital technology has positive impact over the function of business enterprise.
 Yes
 No
 Not sure
7. Does effective training and development facilities is need to be provide to employees.
 Yes
 No
 Not sure
8. Do you with the implementation of digital technology firm is able to deliver quality service to
customers.
 Yes
 No

 Not sure
4.2 Data presentations and analysis
Theme 1: Most of the respondents states that upgraded technology will be useful in terms to
bring innovation in market.
1. Does Hilton hotel make use
of new and upgraded
technology. Frequency %
Yes 12 60.00%
No 7 35.00%
Not sure 1 5.00%
Total 20 100.00%
Interpretation and analysis-
Based on the above information it can be concluded that digital technology will be
helpful in terms to bring innovation in the market. In this way, there are total number of 20
employees. The most of the respondent said that 12 employees must take initiatives to upgraded
technology so that there can be innovation in the product and services. Thus, 7 employees agreed
that effective technology will be helpful in term to enhance the brand image in the market and 1
said that they are not sure that technological up-gradation will be helpful in terms to create the
market value. Technology is helpful in terms to enhance the profitability and productivity.
Theme 2: Digital technology is helpful in order to foster the growth of hotel UK.
2. Is digital technology helps to
fostering the growth of hotel
Hilton UK. Frequency %
Yes 15 75.00%
No 3 15.00%
Not sure 2 10.00%
20 100.00%

Interpretations and analysis-
Based on the above information it can be concluded that technological advancement is
very assistive in term to foster the growth of hotel. Under this it can be said that technological
advancement will bring large amount of profitability and productivity. In this way, there are total
number of 20 employees. In this, 15 agreed that digital technology will be helpful in term to
foster the growth of hotel UK, 3 said that digital technology will be assistive in terms enhance
the activities of enterprise. 2 are not sure about the same. In addition to this, digital technology
will be helpful in order to create the brand image of the firm in market.
Theme 4: Digital technology is helpful in terms to passing the information to customers.
3. Do you believe digital
technology helps to passing the
information to customers in
market. Frequency %
Yes 16 80.00%
No 3 15.00%
Not sure 1 5.00%
20 100.00%
Interpretation and analysis
According to the above information it can be concluded that technological advancement
will be helpful in terms to passing the information to customers. Technology is the process which
revolutionized the activities of enterprise. In this way, there are total number of 20 respondents.
Under this, 16 respondents said technology process the things as are media, internet and other
facilities. This is helpful in terms to pass the information from one person to another. 3 states that
technology will be helpful in relation to make the better interaction with each other and I
responded is not sure about the same.
Theme 4: Digital technology is need to be implemented in the Hotel UK.

4. In which area digital
technology is need to be
implemented by The Hotel
Hilton UK. Frequency %
Operational department 3 15.00%
customer service departmental 12 60.00%
Marketing department 5 25.00%
Total 20 100.00%
Interpretation and analysis-
Based on the above information it can be concluded that digital technology will be
helpful in terms to have systematic operation in the firm. This will help to sustain the brand
image of the firm in market. This is helpful in relation to process the business activities in the
systematic mode. In this, there are total number of 20 respondents with whom this questionnaire
survey is need to be taken. 12 respondents said that technological implementation will be helpful
in term to create the brand image of the firm in the market. This kind of activities will facilitate
the large amount of growth in the market. In addition to this, it can be said that digital technology
is helpful in terms to revolutionize the activities of enterprise.
Theme 3: Technological advancement will be helpful in terms to bring improvement in the
performance of activities of the Hotel Hilton UK.
5. Do you believe digital
technology will improve the
performance of business
enterprise. Frequency %
Yes 14 70.00%

No 5 25.00%
Not sure 1 5.00%
Total 20 100.00%
Interpretations and analysis-
Based on the above information it can be concluded that with the help of implementation
of technological advancement the firm is able to process its business activities in the most
effective and efficient manner. Thus, the effective technology will bring long term growth in
firm. In addition to this, there are total number of 20 respondents. In this way, there are 14
respondents who said that technological advancement will bring improvised performance in
enterprise. 5 said that technology will be helpful in terms to managing the operation of firm by
improving its function. 1 is not sure about the same.
Theme 6: Digital technology will have powerful and positive impact of business enterprise.
6. Do you digital technology
has positive impact over the
function of business enterprise. Frequency %
Yes 16 80.00%
No 3 15.00%
Not sure 1 5.00%
20 100.00%
Total 0.00%
Interpretation and analysis
Based on the above information it can be concluded that digital technology will be helpful in
terms to bring positive growth. Technological operation will affect as to bring positive growth.
There are total number of 20 respondents. Majority of said technology will be helpful in term to
enhance the brand image in the market.
Theme 7: Digital technology is helpful in terms to provide effective training facility to its
employees.

7. Does effective training and
development facilities is need to
be provide to employees. Frequency %
Yes 11 55.00%
No 7 35.00%
Not sure 2 10.00%
Total 20 100.00%
Interpretations and analysis-
Based on the above information it can be concluded that digital technology is very
helpful in terms to create the image of the firm in the market. It is kind of modern equipment in
this way lot of employees in the firm has no idea that how to use it. In addition to this, there are
20 number of employees. In this 11 number of respondents said that digital technology is very
helpful in terms bring modernization in market, 7 are not agreed and 2 are sure about the same.
Thus, it can be said that digital technology will be helpful in terms to enlarge the operation of the
firm in the market.
CHAPTER 5 CONCLUSION & RECOMMENDATION
Conclusion and Recommendation
5.1 Conclusion
This is to conclude the above study where it is based on the use of digital technologies in
hospitality based firms. Herein, technology in hospitality sector tends to explore the latest trends
which is progressing on continual basis. This in turn is raising the expectations of the customers
to a great extent. It has necessitated the companies to undertake such advanced measures to
satisfy the rising demands of the consumers by bringing improvements in the currently adopted
approaches. The above investigation has also resulted in summarizing such effective measures
adopted by the chosen firm and its positive impact on the customers. This is on considering the
fact where such newly adopted measures are not only evident to attract a large number of
customers towards the offered services, but together results in enhancing their brand image. It

also creates a sense of loyalty in the customers towards the services acquired by them and they
choose to opt for the same services again and again. Also, they recommend the same to others
that in turn enlarge the overall base of their customers. However, there together existed certain
loopholes in the currently adopted practices of digital media by Hotel Shelton.
5.2 Recommendations
On whose basis, there are several numbers of suggestions for the undertaken firm and are as
stated below-
 Providing Wi-Fi incorporated set-up
 Digitalized facilities in conference room with a special consideration of provisioning the
businesses.
 Services related to automation and mobile communication
 Advanced technology supported by Near field communication offering wireless services
with an additional support of exchanging data.
 Robots and ultraviolet devices being another advanced level of technology where a large
number of hotels are nowadays delivering automated services to the clients (Digital
Technology in Daily Life, 2018). This also involves infrared scanners for minimizing any
disruption in housekeeping related services.
 Lastly, smart room keys with entertainment on tap are also referred to be certain
advanced measures to adopt effective technical services in today’s digitalized world.
CHAPTER 6
P6 Personal Reflective and Areas for further study
I have taken the use digital technologies in order to find out the impact of performance on
business enterprise. I came to know the depth about the hospitality industry. It will help me a lot
if I willing to develop my career into this. In this way, from the next time I will determine the
impact of digital technology over the activities of firm which would be engaged in production
activities top gain the depth knowledge about the operational working of that entity.. This will
help me to gain the knowledge about the undertaking of business activities. With the help of
depth research the researcher is able to get the insights about it. I have planned to implement
technological advancement in terms to carry out day to day activities. Thus, digitalisation works

as to brings immensely changes in pattern of working as well as learning of new concepts,
communication and electronic transfers and e-signature etc. In addition to this, technical
advancement bring evolutionary changes and it also helps to creating value on global level. I
have chosen inductive approach method to get depth insights about impact of technological
advancement. Furthermore, it is assistive in terms to have unstoppable momentum, enhancement
in competitiveness and increased customer satisfaction.
P7 Alternative research techniques
The present report is based on the identifying the impact of digital technology on the
operational activities of the enterprise. In this, researcher could have the use of positivism
philosophy as it helps to determine the impact of the technology and its uses towards it. On the
other hand, researcher could have the use of secondary method instead of primary so that depth
information can be collected with help of online book, journal and online articles. In this study,
researcher could also have the use quantitative techniques as it helps to determine the
information with help of suing statistical tools. In order to perform activities effective, researcher
could also use deductive approach as it is helpful to narrowed down the scope of project.

REFERENCES
Books and journals
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements
limited. International Journal of Production Economics, 165, pp.293-306.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
Kerzner, H. and Kerzner, H. R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Newton, R., 2016. Project management step by step: how to plan and manage a highly
successful project. Pearson UK.
Polonsky, M. J. and Waller, D. S., 2014. Designing and managing a research project: A
business student's guide. Sage publications.
Turner, R., 2016. Gower handbook of project management. Routledge.
Al-Eidan, E.A., 2017. TECHNOLOGY IN CLASSROOMS: TOOLS, ADVANTAGES,
BARRIERS, ATTITUDES AND RESOURCES LIMITATION. British Journal
of Education. 5(1). pp.38-53.
Hendrix, J.A and et.al., 2017. Strategic policing philosophy and the acquisition of technology:
findings from a nationally representative survey of law enforcement. Policing and
society.
Martin, Y.S. and Kung, A., 2018, April. Methods and Tools for GDPR Compliance Through
Privacy and Data Protection Engineering. In 2018 IEEE European Symposium on
Security and Privacy Workshops (EuroS&PW). IEEE.
Online
Digital Technology in Daily Life. 2018 .[online] Available
though:<https://whatis.ciowhitepapersreview.com/definition/digital-technology/>.

APPENDIX
RESEARCH PROPOSAL AND ETHICS FORM
Appendix
Research Proposal Form (contd.)
Research Proposal Form
Student Name:
Student Number:
Centre Name:
Tutor:
Date:
Unit:
Proposed title: “To evaluate the consequences of digital technology on hospitality
industry : A case study is based on hotel Hilton”

Section One: Title, objective, responsibilities
Title:
“To evaluate the consequences of digital technology on hospitality industry : A case study is based on hotel
Hilton”
Background:
To identify the impacts of digital technology on the hotel industry(as per case study of hotel Hilton) has
very vital area. All enterprises should reckon the technical progression in their preparation procedure. It
assists in to bring down the operative cost, developed communication skills, raised productiveness,
cooperation, and assist in attaining the goals with more efficiency. Digital technology create antagonistically
benefits in the marketplace. Administration procedure is also in organized manner to precede. Technical
advancement furnish the tools to the business concern for breakdown tangled difficulties. It also assists in
conclusion devising process. It flexible the level of the best usage of resources which are constricted at the
structure and developed human resource management as well. Digital technology effects on business in
affirmative manner to gain the ratio of productivity.
2. Research Aim & Objectives
Aim “ To evaluate the consequences of digital technology on hospitality industry : A case study is based on
hotel Hilton”
objectives
 To measure the impacts of digital technologies on hospitality industry.

 To ascertain the execution of methods and tools of collecting data of digital technology in hotel Hilton.
 To investigate the benefits and limitations of executing digital technology in hospitality industry.
Research objectives
 Define the practices of technological advancement ?
 Evaluate the impacts on hotel Hilton of digitization ?
 Analyze the implications of globalization regard to digitization ?
Section Two: Reasons for choosing this research project
Reasons for research
This research is conducted due to increase the level of knowledge about the digitization over the
companies and hospitality industries. As this report is conducting qualitative study of digital tools and
resources, we can increase the level of skills and improve the talents to collect information and data. By this
research a person can easily differentiate the forms of digitization and digital preservation. A company can
achieve success through research the impacts of digital technology. Reasons can be understand through these
points :
Knowledge of external factors: If a company want to develop their business or expand their structure
than it is necessary to research what will be the impacts of digital technology due to changes on their
expatiation of structure. Due to this research company can identify the internal and external both
factors in the context of digitization or globalization.
Increase the productivity : by conducting this research, a company can improve their performance level
thus increased productivity level will be gained automatically. Company can overcome the negative
impacts through this research and increase the positive impacts by improving their weaknesses. After
analyses the impacts of digitization, Hilton can make their strategy of decision making process and also
can make changes in their procedures. Hospitality industries has to be more flexible and adoptable to
accept the changes of environment because only adaptable industries can maintain its position into
competitive market.
Section Three: Literature sources searched

THEME 1 The impacts of digital technologies on hospitality industry.
As per the view of Dutta, D. and Bose, I., 2015. There is a balanced possibilities for all forms of
organizations whether large or tiny. This is the big determinant of Digital Marketing on hospitality industry that
little finance is enough to acquire more rewards. For micro hospitality industries, there are various digital means
which they can use to be advised in the identical reference as macro hospitality industries. However, an
enterprise cannot be directed to ambit its supreme point without it being promoted and marketed. Besides, it is
necessary to publicize the foremost goods in the market to attract and rope in new consumers to purchase it.
Company have a choice of financing big masses of wealth in the conventional methods of merchandising but
ratio is assured even when company exercise Online Merchandising at much less value According to the view of
Al-Eidan, (2017) Digitized style of Commercialization enables the company to evaluate the aggregation that
website acquire which, at the same, period allows company to re-prepare the plan of actions accordingly.
Regarding all the improvements that commerce sector has made, there is an addition in condition for
occupations as far as digital marketing is concerned. All enterprises that survive is coating a concrete rivalry
around the global, hence it turns very hard to attracting customers. They have implicated the Digital Marketing as
a fundamental for their business concern expansion. digital plan of actions and methods renders the commercial
enterprises the probability of competing at the uppermost level and spring them an opportunity to endure at the
same time. Galore enterprises have already started changing their plan of action and have commenced making
strategies for marketing over the medium of internet(Dutta and Bose, 2015.).
THEME 2 Methods and tools of digital technology
According to the Polonsky, M. J. and Waller, D. S., 2014. digital methods plays an important role in
identifying the factors of an organization. These methods generally include three main aspects such as
applications of methods analysis, visual material and digital tools which support the researchers. Company can
use different methods such as primary research, secondary research. Primary data are collected through
primary research and secondary data collected through secondary research. In contrary to Hendrix and et.al.,
(2017) Methods of primary research such as observation method, interview method and surveys. Surveys are
the best technique to gather primary data and information. Interviews such as group, qualitative, quantitative,
individual, selection and depth interview, unstructured, focused and clinical interviews. Survey method is also
known as questionnaire method in which a questionnaire sent to persons with humble request to response in
the term of answering the question. Questions in this method are formed in definite order and the format is
also easy to understood.

THEME 3 Benefits and limitations of executing digital technology
According to Turner, R., 2016. There are different advantages and disadvantages of impact of digital
technology due to its positive impacts and negative impacts. ADVANTAGES such as Small town will acquire a
possibility to detect new things through facilities of digitalisation. With digital lockers, company can keep
documents safely stored. Expectations of loss would be decreased. Online service portal sites will reduce the
vocal. All operations would be crystal clear. Indian small towns will be welfare the most as with the form of
digitization they would be given with more of fundamental amenities(Dutta and Bose, 2015.).
DISADVANTAGES : People will use free Wi-Fi just for time pass which is current scenario in metros.
Authorities occupations might bring down which in twist may track to civil workers' agitation.
As per the view of Martin and Kung, (2018) states that digital marketing can reach marked customers or
targeted customers more effectively, Internet Marketing viscus direct outcomes and price effectual as well, it can
compass a broader or even International Masses. The outcomes are mensurable and can be individualized, it also
assists in improved kinship with customers and vantage the ability of social media. Disadvantages consider
Internet marketing drives can be derived, Curve sunken by too much online Ad Jumble, Not be suitable for the
goods, Concern higher level of rivalry, Merchandising reputation can be harmed by destructive response, It is
highly based on Practical applications which can be inclined to fault, is not yet clench by all groups(Binder,
2016.).
Section Four: Activities and timescales
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Finding
research
topic
Literature
Review
Drafting of
methodology
How long this
will take:
10 weeks

Finishing
Proposal
Designing
questions
and pilot
research
Carrying out
&
recording
research
Data
analysis and
making
graphs
Discussion
and
Conclusion
Final Report
editing &
completion
Milestone one:
Target date (set by tutor):
Milestone two:
Target date (set by tutor):
Section Five: Research approach and methodologies
Research methodology:
.1 Research approach
There are four main approaches in research the project. Such as quantitative research, q ualitative research,
programmatic approach and advocacy approach. Quantitative research is generally related to with the
empiricism model. It usually concerns grouping and change over collection into quantitative form so that
applied mathematics figuring can be made and reason out drawn. Qualitative research is the formulation usually

related to with the ethical constructivist paradigm which intensiveness the ethical conception nature of reality.
It is about transcription, examine and endeavour to bring out the heavy signification and importance of
human behaviour and education, including antonymous feelings, actions and emotions. Seekers are fascinated in
gaining a wealthy and tangled understanding of people’s education and not in acquiring substances which can be
generalised to other bigger groups. The pragmatical approach to field of study concern using the method which
seems best appropriate to the investigation trouble and not acquiring caught up in humanities moderates about
which is the foremost formulation.
Pragmatic researchers therefore allotment themselves the exemption to use any of the methods,
procedures and techniques and typically attached with quantitative or qualitative research. They appreciate that
every techniques has its boundaries and that the various formulations can be antonymous. To some degree,
seekers choosing a democratic approach spirit that the formulation to explore represented so far do not react to
the needs or positions of people from marginalised or assailable groups. As they intent to take about affirmative
alteration in the lives of the investigation subjects, their formulation is erstwhile represented as liberate. It is not
an amoral stance(Binder, 2016.).
3.2 Methodologies
There are different techniques and tools are available in attaining better outcome in hospitality industry These
techniques are as follows :
 Sampling : In this way, it is essential to centring on the imaginative results that helps to support powerfulness at
workplace. With the help of the outcomes and consequences, it can be announced that more than net profits
and earnings will be germinate in proper style.
 Research design : it assists in to plan all the activities accordingly. This is also essential procedure in every
structure. By this systematized way, organization can attain better work ratio.
 Research philosophy : Investigation doctrine reckon organized operation in the geographical area to achieve
wanted outcomes at workplace. This means is the foremost way to win more momentous effects at Hotel Hilton.
 limitations : In this way, due to insufficiency of time period and financial condition, experts unable to collect
more information. Further, issues also endure with assembling collection and information which is needful at
workplace.
 Data analysis : Enquiring of aggregation is also primary dimension that aid to refer helpful components at
workplace. In this way, collected data move to make sure than intention and objective are accomplished with
enviable consideration. There are assorted methods and creatures to centring on the activity.
 Data collection : Accretion of information is also facilitative section that drama to adopt essential outcomes at
geographical point. Addition to this cognitive content process, primary and secondary both factors of

accumulation conveyance that play to complete arranged results. Experts carries both techniques to succeed
their scores and verifiable.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.
Agreed: (name): (date):
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: (name): (date):
REFERENCES
Books and Journals
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements
limited. International Journal of Production Economics, 165, pp.293-306.

Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
Kerzner, H. and Kerzner, H. R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Newton, R., 2016. Project management step by step: how to plan and manage a highly
successful project. Pearson UK.
Polonsky, M. J. and Waller, D. S., 2014. Designing and managing a research project: A
business student's guide. Sage publications.
Turner, R., 2016. Gower handbook of project management. Routledge.
Al-Eidan, E.A., 2017. TECHNOLOGY IN CLASSROOMS: TOOLS, ADVANTAGES,
BARRIERS, ATTITUDES AND RESOURCES LIMITATION. British Journal
of Education. 5(1). pp.38-53.
Hendrix, J.A and et.al., 2017. Strategic policing philosophy and the acquisition of technology:
findings from a nationally representative survey of law enforcement. Policing and
society.
Martin, Y.S. and Kung, A., 2018, April. Methods and Tools for GDPR Compliance Through
Privacy and Data Protection Engineering. In 2018 IEEE European Symposium on
Security and Privacy Workshops (EuroS&PW). IEEE.
Online
Digital Technology in Daily Life. 2018 .[online] Available
though:<https://whatis.ciowhitepapersreview.com/definition/digital-technology/>.

Research Ethics Approval Form
 All students conducting research activity that involves human
participants or the use of data collected from human participants are
required to gain ethical approval before commencing their research.
 Please answer all relevant questions and note that your form may be
returned if incomplete.
 For further support and guidance please see your respective Unit Tutor.
 Before completing this form, we advise that you discuss your proposed
research fully with your Unit Tutor.
 Please complete this form in good time before your research project is
due to commence.
Section 1: Basic Details
Project title: To evaluate the consequences of digital technology on hospitality industry: A case
study on hotel Hilton
............................................................................................................................................................................
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
College: ...................................................................................
Intended research start date: .............................................
1

Intended research end date: .........................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews: 
Questionnaires: 
Observations: 
Use of Personal Records: 
Data Analysis: 
Action Research: 
Focus Groups: 
Other (please specify):
.....................................................................................................................................................
...............
2

Research Ethics Approval Form (contd.)
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Adults: Yes
How will participants be recruited (identified and approached)?
Through E-mail
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants?
Through E-mail or letter
Will this be written?
Yes
How will it be made clear to participants that they may withdraw consent to participate
at any time?
In written
Studies involving questionnaires:
Will participants be given the option of omitting questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
Will you debrief participants at the end of their participation?
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
3

Yes:  No: 
4

Research Ethics Approval Form (contd.)
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
With the Data Protection Act (1998)
Yes:  No: 
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Manually in the form of print outs
Will mobile devices such as USB storage and laptops be used?
Yes:  No: 
If yes, please provide further details:
After the research:
Where will the data be stored?
Manually with researcher.
How long will the data and records be kept for and in what format?
Till the completion of research
Will data be kept for use by other researchers?
Yes:  No: 
If yes, please provide further details:
5

Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns
may include, but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics.
 Risks to participants and/or researchers.
 Confidentiality/anonymity.
 Disclosures/limits to confidentiality.
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting.
 Dissemination and use of your findings.
6