Social Media Effect on Buyer Behaviour: Research Reflection

Business research
project

Table of Contents
INTRODUCTION ..........................................................................................................................3
Personal contribution to topic ....................................................................................................3
Personal contribution to literature review ..................................................................................3
Personal contribution to research methodology .........................................................................3
Reflection on research experience .............................................................................................5
My strength indicating which sections of the research project I personally wrote and learning
from experience ..........................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Research is defined as consideration of study associated with a specific problem using
various scientific methods. The following report includes reflection on accomplishing research
done on the topic – “Social media effect on buyer behaviour”. Following report will explain
various challenges and problems faced by investigators while completing the research.
The goal of research is to know the effect of social media on buyer behaviour. My teammates
and I worked hard for achieving goals and objectives of this research. Firstly we divided our
research in three parts. I chose the research methodology part, other two individuals were given
literature review and data analysis and interpretation.
Personal contribution to topic
The topic of my research is social media effect on buyer behaviour and I took lot of time
in thinking to find an interesting topic for doing a research. Social media is a current topic on
which every business depends so I thought it would be best to do research on this topic. This
research will help to know how behaviour and traits of a consumer change by watching videos
and photos on social media. Also nowadays, advertising on social media is playing an important
role in increasing the number of consumers (Case, and Haines, 2013). I wrote the submission of
topic approval by searching information related to topic. The team was also convinced by this
topic and we all started to work towards doing research effectively. I have done a lot of research
before finalising the topic for completing the effectively. I think that research topic is the main
thing on which whole project depends so the main focus of our team is on this part.
Personal contribution to literature review
After the topic was approved it was time to search information and data for writing
literature review. Whole literature review was written by another member of research but I also
suggested some of my views and thoughts about social media advertising. For giving my
contribution in writing of literature review, I watched a documentary on social media. After
watching this, I researched journal articles related to relationship between consumer behaviour
and social media. I gave my collected information to other members so that they can write
literature review in proper manner. My topic for research was social media's affect on consumer
behaviour. Aim of my project was to analyse role of social media on consumer's decision
making. By using social media, it is easy for organisations to increase brand awareness among