Business Research Assignment Solution - Doc
Added on 2021-02-19
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Business researchproject
Table of ContentsINTRODUCTION ..........................................................................................................................3Personal contribution to topic ....................................................................................................3Personal contribution to literature review ..................................................................................3Personal contribution to research methodology .........................................................................3Reflection on research experience .............................................................................................5My strength indicating which sections of the research project I personally wrote and learningfrom experience ..........................................................................................................................5CONCLUSION ...............................................................................................................................5REFERENCES ...............................................................................................................................6
INTRODUCTION Research is defined as consideration of study associated with a specific problem usingvarious scientific methods. The following report includes reflection on accomplishing researchdone on the topic – “Social media effect on buyer behaviour”. Following report will explainvarious challenges and problems faced by investigators while completing the research. Personal contribution to topic The topic of my research is social media effect on buyer behaviour and I took lot of timein thinking to find an interesting topic for doing a research. Social media is a current topic onwhich every business depends so I thought it would be best to do research on this topic. Thisresearch will help to know how behaviour and traits of a consumer change by watching videosand photos on social media. Also nowadays, advertising on social media is playing an importantrole in increasing the number of consumers (Case, and Haines, 2013). I wrote the submission oftopic approval by searching information related to topic. The team was also convinced by thistopic and we all started to work towards doing research effectively. I have done a lot of researchbefore finalising the topic for completing the effectively. I think that research topic is the mainthing on which whole project depends so the main focus of our team is on this part. Personal contribution to literature review After the topic was approved it was time to search information and data for writingliterature review. Whole literature review was written by another member of research but I alsosuggested some of my views and thoughts about social media advertising. For giving mycontribution in writing of literature review, I watched a documentary on social media. Afterwatching this, I researched journal articles related to relationship between consumer behaviourand social media. I gave my collected information to other members so that they can writeliterature review in proper manner. Personal contribution to research methodology After writing the literature review, the next step of project is the research methodology.I collected information regarding social media and it's negative and positive effects on consumerbehaviour. Research methodology is the particular technique and procedure that helps inidentifying, processing and selecting information on the topic (Bhil, 2015). There are manymethods for research study including approaches, sampling, philosophies, data collection and
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