Business Research Project.

Business
Research Project

Content
 Introduction
 Research Aim and Objectives
 Research methods
 Findings
 Conclusion
 Recommendation
 References

Overview of the topic
Cultural diversity introduces as a kind of appreciating the
difference in individuals. Difference can be related with an
individual's gender, sex, age, sexual orientation, ethnicity
and social status.

Research Aim
Main aim of this project is "To examine the influence
of managing cultural diversity in the workplace". - A case
study on Marks and Spencer

Research Objectives
 To understand the meaning of cultural diversity in an
organisation.
 To assess the benefits of effective management of
cultural diversity in the workplace.
 To determine the ways in which issues related to
cultural diversity can be mitigated.

Research Methodology
Qualitative and quantitative are consider two effective
choice of research. Within an investigation, quantitative
choice of research is more appropriate. As it assist
researcher in gathering and analysation of reliable and
quantitative data regarding the impact of cultural
diversity.

Findings
Q1) Do you have any knowledge about the
impact of diversity and equality in the workplace
of M&S?
Freque
ncy
a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Continue
Q2) Does practices of cultural diversity help
Marks & Spencer in enhancing performance of
its employees?
Freque
ncy
a) Strongly agree 15
b) Agree 30
c) Strongly disagree 2
d) Disagree 3
a) Strongly agree b) Agree c) Strongly disagree d) Disagree
0
5
10
15
20
25
30
15
30
2 3
Frequency

Conclusion
From the above mentioned information, it has been
concluded that management of cultural diversity at
workplace is important for the success of company. For
this, most of the participants are agreed and provided
their view regarding management of cultural diversity.

Recommendations
 M&S must promote team work as it support them in
increasing coordination among employees. It turn to help an
organisation in improvement of its growth and success at
marketplace.
 Marks & Spencer must also enhance flow of communication
as it assist them by reducing conflict and misunderstand
among diverse workforce.