This reflection on the Business Research course discusses the importance of business research, its learning process, and practical applications. The author shares their experience in conducting surveys, questionnaires, and focus group sampling, as well as their use of mathematical tools like SPSS and ERP. The course has made them more technologically averse and confident in using business research tools practically. The author believes that their knowledge of business research will enhance their chances of joining leading research firms or starting their own business in the future.