A Cleaning Company in Canberra, Australia

Running head: BUSINESS SCOPE FOR JOE'S CLEAN SHOP
BUSINESS SCOPE FOR JOE'S CLEAN SHOP
Name of the Student
Name of the University
Author Note

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BUSINESS SCOPE FOR JOE'S CLEAN SHOPExecutive summary
The study aims to introduce a cleaning company in Canberra, Australia. Mr. Joe and his wife
will introduce the company. The report has discussed about the market analysis, environment
analysis, competitor analysis, customer segment and SWOT analysis. The report concludes with
the analysis and its results. Thus, it can be concluded that an emerging company like this will
have a future scope as the cleaning market is prospering in the country.

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BUSINESS SCOPE FOR JOE'S CLEAN SHOP
Table of Contents
Introduction......................................................................................................................................3
Company analysis:.......................................................................................................................3
Goals and objectives................................................................................................................3
Market share............................................................................................................................3
Service quality.........................................................................................................................4
Positioning-..............................................................................................................................4
Financial status-.......................................................................................................................4
Environmental Analysis:.............................................................................................................4
Pestle-......................................................................................................................................4
Competitor analysis:....................................................................................................................5
Customer segment:..........................................................................................................................6
Swot Analysis:.................................................................................................................................7
Conclusion:......................................................................................................................................8
References:....................................................................................................................................10

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BUSINESS SCOPE FOR JOE'S CLEAN SHOP
Introduction
The cleaning service in commercial industry in Australia has risen since the last five
years. A total revenue growth of $9.0 billion took place and it is expected that the revenue will
continue to grow 2.8% annually for the next five years (Malik et al 2014). The demand for these
services has become steadier due to the introduction of new business and trends. The prime
reason for the increasing demand for this industry are the organisations are concentrating in the
core matters and are giving these responsibilities to other agencies, the residential cleaning
demand by the house holders. The cleaning industry is flourishing in Australia as it is showing a
labour content of 62000 workers working for it nationally(Malik et al 2014). The raising income
and trend for cleaning industry in Australia is showing the higher future prospects of the cleaning
industry in Australia. The discussion will show a complete analysis for the business scope of an
emerging cleaning company named as Joe’s Super Clean. The report will discuss about the
market, environment, company and customer and SWOT analysis of the company.
Company analysis:
Goals and objectives- The company aims to provide cleaning to the properties at the end of any
lease. At the end of every contract or lease a cleaning and renovation is required for every
property. This company targets to provide cleaning services to such property holders.
Market share- The cleaning industry has a market value of $4billion annually in the Australian
economy. It is a rising industry and has a higher future scope. The demand for cleaning services
in Australia is increasing every year and it is expected to expand in later days.