Business Strategy of VW AG : Report

   

Added on  2020-07-23

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Business Strategy
Business Strategy of VW AG : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Organizational audit..............................................................................................................12.2 Environmental audit for VW AG..........................................................................................32.3 Stakeholder analysis..............................................................................................................42.4 New strategy for VW AG.....................................................................................................5TASK 3............................................................................................................................................53.1 Appropriateness of alternative strategies..............................................................................53.2 Selection of a strategy...........................................................................................................6TASK 4............................................................................................................................................74.1 Roles and responsibilities of personnel who are charged with strategy implementation......74.2 Estimated resource requirements for implementation a new strategy..................................84.3 Contribution of SMART targets............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..................................................................................................................................
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INTRODUCTIONBusiness strategy is more important concept as it helps organization in accomplishing itsall goals and objectives in most effective and systematic way. With the help of this companyeasily sustain in competitive market for long time period. It is an effective summary of all theactivities in which company achieve their goals and objectives in appropriate time period.Implementation of business strategy is essential for company to get competitive advantage fromits rivals (Business Strategy, 2017). Along with this, it also define effective opportunities formanager of the company to sale their products to increase their profitability level. It defines bestframework to their employees so that they perform their task in effective way and get bestresults. Present report is based on VW AG, which is a automotive company. They operate theirbusiness at various countries and also provide best auto mobile products to their customers inorder to improve their profitability level. Company mission, vision, objectives and corecompetencies is discussed in their report. It also define the strategies plan which implement inthe business to achieve the organizational targets. Various planning techniques is also mentionedin their assignment. Along with this, organizational and environmental audit is mentioned. At thelast of the report, analysis of stakeholder is also discussed in this project in order to get betterresults in appropriate manner. 1
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TASK 1Covered in PPTTASK 22.1 Organizational auditOrganisational audit is that process which helps business enterprise in determining its allexisting strengths, weaknesses, future opp and threats. With the help of this concept, organisationcan easily find out those areas in which it can grow its business and also can increase its marketshare. By taking help of organisational audit, Volkswagen can assess all those issues andproblems which can affect its profitability as well as productivity (Scholes, 2015). There arevarious tools and techniques through which, this company can easily find out its all strong andweak points. Most important managerial tool is SWOT analysis which s used by differententerprises to determine their internal factors and current position in market place. SWOTanalysis of Volkswagen is follows as under: Strengths: It involves those characteristics of company which makes it internal as well asexternal strong. Strong points of Volkswagen given below:This organisation have such positive brand image in UK marketIt is known as one of the oldest car manufacturing companyThis organisation have high skilled employees (Teece, 2010).Effective promotional and advertisement activitiesWeaknesses: In business enterprise there are various components which makes it weak ascompare to its market competitors. Different weaknesses of VW are follows as under: This company is facing various problems because of new market competitorsDue to controversial issues its brand image has been affected. Poor management system Opportunities: It are those areas in which Volkswagen can expand and grow its business: This company increase its organizational growth and development by expanding itsbusiness into big markets such as Russian and Asian market By taking help of digital technology it can manufacture cars in most innovative andeffective way which can increase its market share as well as customer base (Bharadwaj,A. and et. al., 2013). 2
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