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Assignment On Business Strategy Of Volkswagen Group

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Added on  2020-02-05

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We will discuss- Organisational audit of Volkswagen. Environment Audit for Volkswagen. Significance of stakeholder analysis when formulating a new strategy for VW AG. New strategy for Volkswagen Group.  Appropriateness of alternative strategies relating to market entry, substantive growth, limited growth, or retrenchment for Volkswagen Group. Justify the selection of a strategy. Roles & responsibilities of personnel who are given charge of strategy implementation. Estimated resource requirements for implementing a new strategy. Contribution of SMART targets to the achievement of strategy implementation in VW AG

Assignment On Business Strategy Of Volkswagen Group

   Added on 2020-02-05

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BUSINESS STRATEGY
Assignment On Business Strategy Of Volkswagen Group_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered In PPT......................................................................................................................3TASK 2............................................................................................................................................32.1 Organisational audit of Volkswagen................................................................................32.2 Environment Audit for Volkswagen................................................................................52.3 Significance of stakeholder analysis when formulating new strategy for VW AG.........62.4 New strategy for Volkswagen Group...............................................................................7TASK 3............................................................................................................................................73.1 Appropriateness of alternative strategies relating to market entry, substantive growth,limited growth or retrenchment for Volkswagen Group........................................................73.2 Justify the selection of a strategy......................................................................................9TASK 4............................................................................................................................................94.1 Roles & responsibilities of personnel who are given charge of strategy implementation...94.2 Estimated resource requirements for implementing a new strategy...............................104.3 Contribution of SMART targets to the achievement of strategy implementation in VW AG..............................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONA business strategy may be defined as a document which is considered as action plan ofany business. It defines the way how a company will operate its activities or what kind of plan itwill be adopting to achieve the desired goals. Business strategy is the model for growth andinclude purpose, structure and functions of the employees who are employed in certainorganisation. Business strategies are made by making future assumptions and from where theresources will come to implement those strategies (Scholes, 2015). It includes elements likefinancial features, concept of the business, business position of the company and what allachievements it have achieved till now. How you define your business plan will determine thedirection of your business, so the policy makers who design the business strategy need to makesure that all the areas of growth are included where scope of improvement can be done. This allassignment deals with various areas of business strategy through taking different scenario.Volkswagen company which is a German auto mobile company has been selected for thisassignment. TASK 1Covered In PPTTASK 22.1 Organisational audit of Volkswagen.Volkswagen is considered as one of the biggest auto mobile company and itsorganisational audit can be done by carrying out the SWOT analysis to identify its marketpositioning. SWOT analysis defines company’s internal strengths and weakness as well as itsopportunities and threats. STRENGTHSIt has the biggest brand portfolio when compared to other automotive companies existingin the market. The company sell its vehicle under 12 different brands. It has joined with local auto-makers of China and which has made China its largestmarket in terms of vehicle sold (Teece, 2010). To overcome emission scandal, it has introduced a new strategy plan called “Together-2025”, and through this strategy they will be introducing 30 new electric vehicles till2025.
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It has adopted the diversification strategy through which its revenues are spread acrossdifferent brands. It shares a corporation environment between its brands on technology, customerknowledge and through this they are able to fulfil customers’ needs.WEAKNESSESIn United States of America, it has the highest recall rate in comparison to other carmakers.By the above mentioned point, it is easily predictable that it also has low share in USautomotive sector.It has negative image as in 2015 it was found that it used software chip into its dieselvehicles which controlled emission levels during the vehicle testing (Bharadwaj and et.al, 2013). Volkswagen has not introduced much electric vehicles till now as of today's date; it hasonly two electric vehicles. By this, it reflects that they have no experience and does notstand anywhere in the electric car market.stand out of the competition in the electric carmarket.OPPORTUNITIESIn future, it has predicted that the fuel price will see a hike which could benefitVolkswagen because during that time the lighter vehicle sales will go high. They have to adopt strategy of the sustainable development which was damaged due tothe emission scandal. THREATSThey are facing a tough competition with other automotive brands and almost every sixmonth a new player enters in the car market and they offer cars at low prices whichdecrease the sale of Volkswagen (Astrachan, 2010).Fines and damages have to be paid and the company is still involved in court proceedingsother than the emission scandal has hit the image of company hard.The environment regulations made by government of different countries will increase theproduction cost of the vehicle and by this they might fail in fulfilling the competitivedemands.
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