logo

Business Strategy of Volkswagen : Project

12 Pages3199 Words59 Views
   

Added on  2020-06-04

Business Strategy of Volkswagen : Project

   Added on 2020-06-04

ShareRelated Documents
BUSINESS STRATEGY
Business Strategy of Volkswagen : Project_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................12.1 Analysing strategic positioning of Volkswagen using organisational audit....................12.2 Environmental audit for VW AG.....................................................................................32.3 Importance of stakeholder analysis at the time of framing new strategy.........................42.4 Presenting a new strategy for Volkswagen......................................................................4TASK 3............................................................................................................................................53.1 Appropriateness of alternative strategies for different conditions in Volkswagen .........53.2 Justification of the selection of chosen strategy...............................................................6TASK 4............................................................................................................................................64.1 Roles and responsibilities of personnel who help in strategy implementation................64.2 Estimated resource requirements for implementing a new strategy.................................64.3 Evaluating contribution of SMART objectives to achieve strategy implementation.......7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Business Strategy of Volkswagen : Project_2
INTRODUCTIONBusiness strategy is an art of management of business in which they formulate plans andtake decisions to achieve the organisational goals. Present report discusses about the way inwhich goals and objectives of business help in strategic planning. Further, it discusses the factorswhich are used to develop the strategic plan and effectiveness of techniques used in makingplans. The project focuses on strategic positioning of organisation and suggest a new strategy inorder to implement in the workplace of Volkswagen company. Then shows about the approachesof strategic evaluation and also determined the measures to implement strategy formed. Apartfrom this, internal and external environment of Volkswagen is analysed with the help of SWOTand PESTEL analysis. Further, roles and responsibilities of employees in order to implementstrategy as well as resources required to execute business strategies in Volkswagen are evaluatedhere. At the end of the report, SMART objectives are framed which are supportive to achieveorganisational goals.TASK 1Enclosed in PowerPoint PresentationTASK 22.1 Analysing strategic positioning of Volkswagen using organisational auditWhen an analyst is going to audit an organisation then considered different models andapproaches. In the present case scenario, Volkswagen is taken into account and for assessing itsinternal environment, SWOT analysis is done which is shown as below:1
Business Strategy of Volkswagen : Project_3
Illustration 1: SWOT Analysis(Source: SWOT Analysis: Theory, 2017)Strengths:It provides a wide range of cars due to which customers have adequate option to select aproduct for purchasing.It allows to users or customers the higher quality of cars and luxurious as well.It has 350,000 workers across the globe.When looking at brand image then it has a huge presence across the world.Advertising and marketing strategies of Volkswagen are highly attractive that is anotherstrength of firm.It produces assembly cars also for users which is the key attraction point for customers(Volkswagen SWOT Analysis, USP & Competitors, 2017). Weaknesses:The major weakness of Volkswagen is related to competition with global car producers.This particular condition creates an issue of limited market share growth in the auto-mobile industry.Fraud as well as the controversy in terms of emission of cars lead to affect brand imageof Volkswagen negatively. 2
Business Strategy of Volkswagen : Project_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategy Assignment-Volkswagen
|15
|4150
|34

Volkswagen AG Strategic Positioning Strategy
|15
|3875
|280

Report on Strategic Business Plan : Volkswagen
|28
|3177
|26

Strategic Positioning and Environmental Audit of Volkswagen : Business Report
|14
|4069
|50

Business Strategy Assignment of Volkswagen : Report
|22
|4570
|33

Volkswagen Business Strategy Assignment
|13
|3832
|52