Business Strategy Assignment - Giff-Gaff organisation

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
a) PESTLE Model for environment analysis..........................................................................4
b) Ansoff's growth vector matrix to analyse organisation's strategic positioning..................6
TASK 2............................................................................................................................................7
a) Applying VRIO model to analyse strategic capabilities possessed by organisation..........7
b) Strengths and weaknesses of organisation.......................................................................10
TASK 3..........................................................................................................................................11
a) Strategies to improve organisation's competitive edge....................................................11
TASK 4..........................................................................................................................................13
a) Strategic Management Plan for organisation...................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

Executive summary
Chosen organisation for this report is Giff-Gaff that has formulated various business
strategies so as to running their business operations. It is a high level plan which is formed by
managers of organisation for gaining competitive advantage. There is numerous analysis formed
by Giff-Gaff so as to gaining sustainability or profitability in market place. PESTLE and Ansoff
analysis are used for identifying external factors and several strategies that can be implemented
by firm. It has applied diversification marketing strategies so as to enhancing market share and
profitability in new marketplace along with new market. Resources and capabilities are used for
earning profit. It is very important for the organisation to making strategic management plan so
that all functions should be functioned in easy manner.

INTRODUCTION
Business strategy is a combination of various actions and plans that are used by business
organisations for attracting customers, enhancing productivity and achieving goals or objectives.
This strategy mainly outlines that how business will carry out the works for achieving desired
outcomes. It is also known as set of actions or decisions that are made by managers so as to
achieving desired objectives of firm in a specific time period. In addition to this, it is a master
plan that is effectively followed by all the employees of organisations so as to increasing
customer base and achieving competitive advantage in marketplace. Present assignment is based
on Giff-Gaff that was established in 2009 at UK. Organisation mainly provides its services in
telecommunication sector and part of Telephonica. The firm is also known as largest operator of
UK. Present report will discuss about the internal and external factors of environment along with
capabilities of organisation which will be explained by using various kind of models and
theories.
TASK 1
a) PESTLE Model for environment analysis
PESTLE analysis can be defined as an effective tool of analysing macro environmental
factors which can influence the decisions or profitability of firm in positive or negative manner.
This is an analysis which enhance the understanding of managers about external factors so that
they can make further decisions. it can be used by the managers of Giff-Gaff for analysing the
factors of market where new business has started or the new foreign country where the business
will be expanded in future. Factors are given as below:
Political Factors-It is mainly related with those elements which provides opportunities or
pressure and that is passed by governmental authorities on the business and its activities. These
factors mainly consists of government policies, tax duties, corruption etc. political factors can
possess their influence on the business operations of Giff-Gaff in positive or negative manner so
that, it is the main obligations of the managers of Giff-Gaff organisation to properly follows the
legal laws and legislations so that better outcome can be received in future. New and upcoming
technology should be made by the managers as per the new governmental laws and regulations
so as to preventing any kind of penalties (Amran, 2016).