Essay on Business Strategy Report
Added on 2020-07-23
16 Pages5387 Words57 Views
BUSINESSSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Description on the PESTLE analysis of GIFF-GAFF. .........................................................12. Ansoff's growth vector matrix to analyse the strategic positioning........................................2TASK 2 ...........................................................................................................................................51. Description on the strategic capabilities of the firm...............................................................52. Description on the Vrio model to determine the strategic capabilities of the GIFF-GAFF....5Opportunities and challenges of GIFF-Gaff. .............................................................................6TASK 3 ...........................................................................................................................................7Description on the porters five forces on the mobile Tele communication company. ...............7TASK 4 ...........................................................................................................................................8Description on the bowman strategic clock model. ..................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTION Business strategy means deciding the plan of act with the help of which the activities ofthe firm can be run in effective and efficient mode. The impressive planning the organisationcan generate the large amount of revenue. By focussing over the suitable strategy the firm willadopt the better planning which will assist the growth in activities of the firm. This is set out inorder to achieve the desire result of the business enterprise. The present assignment will outlinethe activities of the GIFF-GAF. This is the Tele communication company which is providing themobile network service. The main objective of the firm is to provide satisfactory service to theclient (Amato and et.al., 2017). It is the largest mobile network service provider. The mainobjective of the business activities is to process the function of business in the expertise mode.This is one of the effective services which are helpful to grow the activities of the firm so thatorganisation can process its function effectively. TASK 1P1 Description on the PESTLE analysis of GIFF-GAFF. These are one of the effective tools in relation to analysing the environment of the business. It isassistive in order to operate its business function in the effective and efficient manner. In this thebusiness activities can be defined in the following manner as are- 1.Political factor- The political factor largely impact over the activities of the firm in thelarge mode. This company is having law barriers in relation to market entry. There isskilled government who are taking various initiatives in order to generate higher revenuein market (Blondiaux and et.al., 2017). In this manner it can be true to said that thepolitical factor of the firm is impacting the working of the enterprise in the ample mode.The political factors are very favourable of this firm. For example- Political factorsbrings changes in regulations and lack of political stability effects over the operation offirms. The various factors like government spending etc. affects the economic conditions.2.Economical- The interest rates, inflation and taxes rates can affects the working of theenterprise in the large way. The expenses of the firm can impact the working of theenterprise in the high manner. The growth of firm is firm dependent on the market andtechnological advancement (Burke, 2017). In order to make this process effective theyneed to social media pages, advertisement on sites and digital marketing campaigns sothat they are able to ambit large number of customers. For example- the increment in1
global development and worldwide increment in GDP shows that target market of thefirm is gradually growing. Global development works as to rise in labour and materialcost.3.Social factor- Telecommunication Horizontal growth is limited It is not possible toexpand the activities of business in the rural areas. The government of the UK is puttingharsh impact in relation to encouraging the FDI(foreign direct investment) in the countryby providing tax benefits. The needs of the customer are need to be understood so thatprofitability graph of the country can be expanded (Gordon, 2017). In order to havegrowth in market it is very essential to understand needs and expectation of customers sothat the market can perform its activities in expertise mode.For example- The growth of mobile Telecommunication is Horizontal. It is typical to expand inrural region. The Vodafone is not taking any initiatives in order to develop their firm activities inthe rural areas. 4.Technology factor- The technology plays the essential role in relation to have ultimategrowth in market. This is one of the core part in order to perform the activities ofbusiness in expertise mode. The technology plays the crucial role in relation to attract thecustomer in the market. 5.Legal- The legal compliances of the firm is need to be followed in order to determine thestrategic position of the firm. With the help of this the firm can build its image in the eyesof the customer (Gray, Smart and Bennett, 2017). With the help of this the firm is able toearn the large amount of revenue in the market. The laws are need to be complied so thatthe activities of the firm can be run in the market in effective manner. 6.Environmental- The activities of the enterprise is need to be get compiled with the allkind of environmental factors. With the help of this the business enterprise can performits activities well manner. By analysing the environmental need to the enterprise the firmis able to sustain in the market for longer period. Thus, it can be said that external forces largely affects the working of an enterprise in largemanner. In order to make the growth of entity in smooth manner. GIFF-GAFF need to focus overthose factors which largely impact over the functioning of an enterprise. 2
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