Business Strategy For EE

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1 ...........................................................................................................................................4
a) PESTLE Model for environment analysis..........................................................................4
b) Ansoff's growth vector matrix to analyse organisation's strategic positioning..................6
TASK 2............................................................................................................................................7
a) Applying VRIO model to analyse strategic capabilities possessed by organisation..........7
b) Strengths and weaknesses of organisation.........................................................................9
TASK 3..........................................................................................................................................10
a) Strategies to improve organisation's competitive edge....................................................10
TASK 4..........................................................................................................................................12
a) Strategic Management Plan for organisation...................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

Executive summary
This report is based on EE which has formulated business strategy for running their
business. It is high level plan made by organisation to gain competitive advantage. There are
various analysis done by EE for sustainability and profit earning in market. PESTLE and Ansoff
are used to know about external environment and different strategies which can be adopted by
firm. It has adopted diversification marketing strategy for increasing market share and profit in
new market with new product. The resources and capabilities can help business to earn profit. It
is very important to make strategic management plan for running business successfully.

INTRODUCTION
Business Strategy is collection of competitive actions and moves which business uses for
attracting consumers, strengthening performance, compete success and achievement of goals and
objectives. This strategy outlines how business carry out work for achievement of desired
outcomes. It is also known as set of decisions or course of action that help entrepreneur for
achieving particular objectives of organisation (Amran and et. al., 2016). It is master plan that is
used by management for securing competitive position in market, carrying operations, pleasing
consumers and achieving desired results. The given assignment is based on EE (Everything
Everywhere) which was founded in 2010 at England, United Kingdom. It is British mobile
network operator, division of BT group and internet service provider. It is considered as largest
operator in UK. It covers both internal,external environment and organisation capabilities which
are explained with help of models and theory. There is analysis of telecommunication sector and
interpreting strategic direction.
TASK 1
a) PESTLE Model for environment analysis
PESTLE analysis is defined as tool of macro environmental factors that is used in
environmental scanning component of strategic management (Barberá and et. al., 2012). This is
used for monitoring and analysing factors which can impact performance of organisation. It is
used by manager of EE when new business has started or entering into foreign market. It is
explained below:
Political Factors- It is related with opportunities and pressure brought by political factors
and impact of policies of government on business and its activities. It can be trading policies,
government policies, corruption, internal political issues and others. Political factors can impact
EE organisation need to follow government laws which has put restrictions on tariffs and phones
for better outcome. The new and upcoming technology adhere to governmental rules and
regulations. The products and services made by EE need to be fit safety and privacy of
government regulations.
Economic Factors- It is related with economic structures, policies and impact on
business. This can be taxation, interest, inflation, international trade and so on. The economic
growth, inflation and interest rates greatly impact telecommunication industry. During recession,