Macro environment and business strategy impact on organisation

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Analyse the impact and influence of macro environment on organisation and its business
strategies......................................................................................................................................1
TASK 2............................................................................................................................................5
P2 Assessment of organisational internals environment and its capabilities..............................5
TASK 3............................................................................................................................................7
P3 Evaluate the competitiveness of telecommunication sector through porter's five force
model...........................................................................................................................................7
TASK 4............................................................................................................................................9
P4 Analyse strategic directions by using Bowman's strategy clock model................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Business strategy generally concerns as the company's high level plan to reach at
potential goals or objectives. Strategies consider various elements such as firm's strengths,
different resources, opportunities and number of competitors in the market place. For running an
effective business firm, there is requires to formulates best strategies by focusing on highest level
objectives or goals within the company. This is an essential for every firm to achieve
predetermined targets and increase more values as well as profits by adopting suitable strategy.
There must be necessary to analyse business environment with identify internals and external
factors so that better action plans can be made for getting success (Ackermann, 2013). This
report is based on BT group which is British multinational telecommunication company and its
headquartered in London, UK. This assignment will explain PESTEL model to analyse
environment and define Ansoff's growth matrix to determine strategic position of firm. It will
also apply the VRIO/ VRIN for defining the strategic capabilities and identify the organisation's
strengths and weaknesses. This will evaluate the competitiveness of UK's telecommunication
sector by using Porter's Five Forces Model.
TASK 1
P1. Analyse the impact and influence of macro environment on organisation and its business
strategies
In the present scenario, every firm is focusing on making better position in the market by
formulating strategies and finding suitable ways that can be effective for achieving best possible
outcomes. Business can be developed by considering forms of promotions, manufacturing
procedures and many activities that will support in surviving in the competitive environment as
well as tough competition. Therefore, strategies are depends on the various environmental factors
that directly affects on the business operations (Audretsch, 2013). It can be categorised in two
way such as micro and macro that must be considered by formulating strategies in more efficient
manner. Every organisation concentrate on these forces and try to manage or maintain in an
effective way by adopting several tools and techniques as well.
BT Group is a multinational telecommunication company that provide number of
products or services such as fixed-line telephony, mobile networking services, broadband
internet solutions, fibre-optic communication and many more in the market so that maximum
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