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Report on Business Strategy of EE Limited

   

Added on  2020-06-06

15 Pages4617 Words119 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Analyse the impact and influence of macro environment on organisation and its businessstrategies......................................................................................................................................1TASK 2............................................................................................................................................3P2 Assessment of organisational internals environment and its capabilities..............................3TASK 3............................................................................................................................................5P3 Evaluate the competitiveness of telecommunication sector through porter's five forcemodel...........................................................................................................................................5TASK 4............................................................................................................................................6P4 Analyse strategic directions by using Bowman's strategy clock model................................6CONCLUSION................................................................................................................................8REFRENCES...................................................................................................................................8

INTRODUCTIONBusiness strategy may be considered as the high level of plan for achieving specific goalsor objectives of the organisation in an appropriate manner. Organisations formulate strategies fordeveloping the business, accomplish set targets because these are essential, and lead to growth ofthe firm, strong positions in the market. It is necessary to make appropriate strategies and prepareaction plans so that financial performance can be improved (Ackermann, 2013). This is essentialfor organisation which provide various opportunities to improve their strengths and peopledevelopment so that productivity can be increased in more appropriate manner. This report isbased on EE limited which is a leading British mobile network operator and division of BTGroup in the UK. This firm provides number of services in the market regarding networking andinternet service provider. This assignment will analyse PESTEL analysis and Ansoff's growth fororganisation's strategy. It will apply VRIO/ VRIN model for determining strategic capabilitiesand identify strengths or weaknesses. This will evaluate the competitiveness oftelecommunication sector through Porter's Five Forces Model and analyse Bowman's ClockModel for this firm. TASK 1P1. Analyse the impact and influence of macro environment on organisation and its businessstrategiesEvery organisations focus on formulating strategies and action plan for achievingcompetitive advantages in an appropriate manner. These strategies generally depend onenvironmental factors that can affect on business operations. In this included various factors suchas micro and macro which have major impact on the organisation and its strategies. These forcesare generally beyond the control (Audretsch, 2013). so it is the duty of manager to formulatestrategies and manage those factors in more effective manner. EE Limited, which is a British mobile network operators provide several internetservices to the customers. It is a division of BT Group and established in the year of 2010. it isthe largest mobile network operators in the UK. It has around 30 million customers and is alsothe largest 4G service provider in Europe. This firm is focusing on providing better internetsolutions and mobile networking so that customers can be satisfied and prefer this brand for1

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