Report on Strategic Business Plan : Volkswagen
Added on 2020-06-06
28 Pages3177 Words26 Views
Business Strategy
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT............................................................................................................................1TASK2.............................................................................................................................................12.1 Organisational audit to evaluate strategic position................................................................12.2 Organisation's environmental audit.......................................................................................32.3 Importance of stakeholders at time of strategy making.........................................................42.4 New strategy for organisation................................................................................................5TASK3.............................................................................................................................................63.1 Alternative strategy's effectiveness........................................................................................63.2 Justifying chosen strategies....................................................................................................7TASK4.............................................................................................................................................74.1 Roles and responsibilities of personnel in implementing strategy.........................................74.2 Analysing resource estimation for new strategy....................................................................84.3 Evaluating SMART target's contribution..............................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION Business strategy is an essential element of a company helps in accomplishing the goalsand mission. It is assisting for the evolving business operations and increase the productivity ofserved services. This is used in determining and understanding the path of success for theorganisation which can lead it to the achievement (Woerner and Wixom, 2015). This is attainedby the management of organisation, the major elements of company. It contains equal probabilityof failure and success while formulating any plans. The macro and micro factors of thecorporation determine the performance and practices which is being undertake. IT aid inincreasing the overall productivity and portray a better image of company. Volkswagen is an automotive's leading organisation performing as one of the mostsuccessful car company from past few decades. This is majorly poplar for its Volkswagen Passat,Volkswagen Beetle, Volkswagen Golf which are majorly sold cars among consumers. Thisreport will produce an strategic business plan along with the factors that can affect its growth.Also it will study the Volkswagen's mission, vision, objectives and determines the elements forpresenting an effective plan for business (Ackermann and Audretsch, Eds., 2013). 1
TASK 12
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