Strategic Planning for Volkswagen: Overcoming the Emission Scandal

BUSINESS STRATEGY
Executive Summary
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In the following research study, the researcher develops a report based on the strategic
planning of Volkswagen. VW has involved in emission scandal and to overcome it and regain
the brand loyalty it requires the suitable amount of strategic planning and management. The
data used is secondary. SWOT analysis of VW along with new alternative strategies is
suggested. Ways to implement those strategies are also discussed.
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Table of Contents
Introduction............................................................................................................................4
Methodology...........................................................................................................................4
Findings..................................................................................................................................4
Organisational Audit and Environmental Audit.....................................................................4
Roles stakeholders play in formulating new strategy.............................................................6
SWOT Analysis......................................................................................................................7
New Strategy of VW AG.......................................................................................................8
Discussions.............................................................................................................................9
To what extent alternative strategies are significant..............................................................9
Process involved in implementing new strategies..................................................................9
Recommendations................................................................................................................10
Conclusion............................................................................................................................10
Reference List.......................................................................................................................11
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Introduction
The strategic planning regarding a company is the process through which the organisation
works to reach its goals. The decisions related to the company's operations needs to be
properly planned and resources need to be allocated properly following the strategy. Strategic
planning appears as a guide that consists of actions and decisions related to the aims of the
company for the future. In this research study, the researcher plays the role of a business
planner working under the consultancy group New Phoenix. The Volkswagen Group VW EG
has got involved in Emission scandal and needs to be provided with a strategic planning. The
researchers provide an organisational and environmental audit along with providing a new
business strategy to the VW EG. The stakeholders need connections between the agreements
and results and hence they play a major role is influencing the strategic planning of the
company. The different framework of methods is used in the strategic planning of the firm
(Smith, 2013). The current study also explains the strategic positioning of VW EG and to
what extent the new strategies would be helpful is explained. As a strategic planner, the
researcher needs to analysis to what extent the new strategies are appropriate related to the
company's growth in the market. Implementation of the new strategies also involves methods
and ways through which the new strategies are suitable. Requirements of the available
resources and the targets also contribute towards the success of strategic planning.
Methodology
The following report is based on the case study analysis of Volkswagen Group which appears
to be a large manufacturer firm of automotive. VW sells different types of cars and vehicles
for both private and commercial use. The data used is the report is secondary. Information
from the case study provided as well as information and data from various online sources,
books, journals, and websites are collected and analysed. The method of data collection used
here is qualitative. The researcher researchers and provides an appropriate strategic planning
that would help the company to sustain the growing competitive market (Silverman, 2016).
Strategic planning also involves steps for strategic management.
Findings
Organisational Audit and Environmental Audit
Preparing and implementing new strategies requires auditing the company’s financial affairs.
The internal factor that may affect the functioning of the firm is taken under organisational
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