Report on Environmnetal Audit in Company
13 Pages3964 Words27 Views
Added on 2020-06-06
Report on Environmnetal Audit in Company
Added on 2020-06-06
ShareRelated Documents
BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK2.............................................................................................................................................12.1) Organisational audit to analyse strategic position...........................................................12.2) Organisation's environmental audit.................................................................................32.3) Importance of stakeholders at time of strategy making..................................................52.4) New strategy for organisation.........................................................................................6TASK3.............................................................................................................................................63.1) Alternative strategy's effectiveness.................................................................................63.2)Justifying chosen strategies..............................................................................................7TASK4.............................................................................................................................................74.1) Roles and responsibilities of personnel in implementing strategy..................................74.2) Analysing resource estimation for new strategy.............................................................84.3) Evaluating SMART target's contribution........................................................................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness strategy is an aspect where organisation is able to set several standards throughwhich it can attain its objectives and goals. Basically it is an action where identificationregarding vision, mission goals and objectives are performed so that plans and required policiescan be made for long term survival of company in market. It plays an essential role in a firm asbecause its absence will lead to a situation where improper functioning will start and it becomevery difficult in carrying all its activities and functions (Woodcock, Green and Starkey, 2011). Volkswagen is a leading organisation in auto-mobile industry, which is very wellperforming all its actions and its product is listed in top 10 car sellers. Mostly it is famous forVolkswagen Golf, Volkswagen Beetle and Volkswagen Passat, these are highly sold by it inmarket as customers are very much attracted towards this. It is having 626,715 employees as2016's annual report defines. In this report strategies that company is adapting and environmentalaudit will be performed. TASK1Covered in PPTTASK22.1) Organisational audit to analyse strategic position.An organisational audit is a method through which company can be able to assess allassets and liabilities that are operated with the firm. This process includes various aspects suchas, efficiency of workforce financial position of company, capacity, and infrastructure. These arethe factors which are very helpful for management in planning strategies as to compete in market(Verreynne and Meyer, 2010). SWOT analysis is a suitable tools through which an organisationcan be able to carry out audit which will assist in attaining effective plan and to get firm's aimsand objectives. Company's internal and external factors can be identifies with its support.SWOT analysis of VW AGStrengthIt is very well structured in carrying out all its operations andactivities. Product portfolio is very wide and has variety in it alongwith this structure which it follows is very smooth and efficient.It presence all around the world is very strong and effective. It use to1
expand its business in a regular manner.It has established itself in very appropriate manner that a great brandimage has been made. Across the world it is been recognised due toits services (Verbeke, 2013).It performs all its operations in well and managed ways so thatproblems can be avoided.Research and development session is very effectively performing asthey guide and help several tactics through which it is able to sustainin market.Weaknesses Its weakness is the emission scandal that has taken place which hasbroken trust of all its customers and of those who were dealing withcompany.In competition, company is reducing its prices of all its productswhich is affecting it in attaining set margins of profits.Its positioning in several places are very weak.Parent brand is comparatively weak, it can be strengthened. Productivity issue is also a problem, employees are not effectivelyoperating all those tasks which are allotted to them. Skills andknowledge are lacking which is affecting business activities as well. OpportunitiesArea where organisation have not positioned in appropriate mannercan be improve that.It can invest in updated technologies so that proficiency can beattained in activities that are performed and also growth options canbe able to attain if proper execution is carried out (Teece, 2010 ).As demand of products are very high this is positively influencingfirm and purchasing power is also getting increased.Efficiency of fuel is also get increased.It can introduce innovative products as well as designs can becreative will can pull customers towards products and services offirm.ThreatsDue to emission scandal brands image has spoiled very badly.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
BUSINESS STRATAGE INTRODUCTION 1 TASK1 1 Covering Business Strategylg...
|15
|4914
|89
Business Strategy Planning - Volkswagenlg...
|12
|3099
|49
Business Strategy Assignment- Doclg...
|15
|5278
|156
Strategic Business Plan Formulationlg...
|9
|3195
|443
Report on Strategic Business Plan : Volkswagenlg...
|28
|3177
|26
Business Strategies of BBC - Reportlg...
|14
|4389
|52