BUSINESS STRATEGY INTRODUCTION 3 P1. Framework for macro-environment analysis 6 P3. Business strategy
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Such course of actions assists an enterprise in undertaking a competitive edge in market place so as to enhance the present market positioning and profitability of company(Brewster, 2017).Business strategy is designed by senior executives and enforced by middle management to ensure that all the activities and processes being executed within organisational premises are aligned with it. Framework for macro-environment analysis It is essential for a business organisation to constantly analyse and evaluate its external environment along with its influence upon business in order to devise strategies in accordance with that
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