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Business strategy – Tesla Motors

   

Added on  2021-02-21

13 Pages3683 Words54 Views
BUSINESSSTRATEGY

EXECUTIVE SUMMARYThe below report is based upon the strategic analysis of Tesla Motors. The externalanalysis reveal that political and economic environment of UK fosters the growth anddevelopment of company. Further, it exhibits that the corporation possess the resources to launchnew products at rapid intervals to stay ahead of competitors in market place. On the basis ofSWOT, it can be said that the company also enjoys benefit of monopoly in different sectors ofhydrogen and electric vehicles. The resource which meets all the criteria of VRIO isacknowledged to be manpower. Further, it is advised that corporation should undergo productdevelopment in order to remain competitive and ensure its long term sustainability within theconfines of automotive sector.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4TASK 2............................................................................................................................................6TASK 3............................................................................................................................................9TASK 4..........................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONThe integration of plans, activities and procedures that together leads to accomplishmentof organisational objectives, can be termed as a business strategy. This is aimed at availing acompetitive edge in market and to outshine the rival firms by way of company's strategicdirection. It is designed and developed by top, implemented by middle and taken into use bylower level management. The following report takes into account the business strategy of TeslaMotors which is an automotive and energy company having its headquarter within USA. Itconsists of internal, external and industrial analysis with the usage of several models andframeworks. Furthermore, it constitutes strategic management plan devised on the basis ofselected growth strategy.TASK 1Owing to the rapidly changing and turbulent business environment, it becomes essentialfor every organisation to constantly carry out an assessment of such environment. The externalenvironment of company in this regard is out of control and scope for modification. This helps inascertainment of the associated opportunities and threats that have a significant influence on theoperations and functioning of business. With the determination of probable opportunities andthreats, it becomes easy for the company to stipulated strategies for the welfare and betterment ofentity. In this relation, Tesla Motors has also carried out a macro environmental assessment togain knowledge of the influence of external factors on business strategies.PESTLEThis can be said to be an analytical and strategical tool that aids a corporation in carryingout the external assessment in order to ascertain the underlying opportunity and threat associatedwith each factor. Being a well recognised brand, this holds prime significance for Tesla Motorsas through this information, opportunities can be easily capitalised upon while threats can bedealt with, in an effective manner. PESTLE for the respective organisation has been carried outas follows:-Political: This factor of PESTLE contains plans, policies, course of action andlegislations passed by government of a country at rapid intervals in order to take a control overthe operations and functioning of business running within market place. In this regard, thecompanies operating in United Kingdom benefit from the stable political condition of nation.4

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