Business Strategy - Apple Assignment

   

Added on  2021-01-01

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BUSINESS STRATEGY
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analysing macro environment of Apple...........................................................................1TASK 2............................................................................................................................................3P2 Analysing internal environment and capabilities of Apple...............................................3TASK 3............................................................................................................................................5P3 Competitive analysis of Apple..........................................................................................5TASK 4............................................................................................................................................6P4 Applying Bowman’s strategy clock to interpret and devise strategic planning for ApplePlc...........................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONStrategy refers to the plan of action which are formulated by an individual in order toattain some definite goals and objectives. In this context, the following report will focus onanalysing the business strategies formulated by Apple Inc for enhancing their iPad business unit.By applying appropriate strategical model, the macro environment of Apple Inc. will be assessedin this report. By using suitable framework, the internal environment, strengths and weaknessesof Apple will be identified. By using Porter's five-Force Model, the competitive analysis oftelecommunication equipment and Apple Plc will be made and by using Bowman's StrategicClock Model, the strategic direction will be provided in this report. TASK 1P1 Analysing macro environment of AppleDefining Business StrategyIn organisational context, strategy refers to plans which are devised by the top management andstrategic decision makers of the organisation helps them in providing competitive advantageswhich ultimately assist them in accomplishing the aim and objectives of the study (Pisano,2015).Characteristics of business strategiesBusiness strategies are not tacticalBusiness strategies are measurableBusiness strategies are actionableBusiness strategies are clearBusiness strategies include business planIn order to analyse the macro environment of Apple, PESTLE analysis will be used.PESTLE analysis is very useful and efficient tool for analysing the macroeconomic environmentof an organisation (Grant, 2016). It stands for political, economic, social, technological, legal andenvironmental factors which influences the business strategies. In this context, the PESTLEanalysis of Apple is described below:Political Factors: Political factors involve governmental policies, trading practices,lobbying and pressure groups, inter country relationships, etc. Apple is one of the biggestIT companies in America which accumulates large amount of profits. It possesses astrong market in United Kingdom which helps them in retaining ample of cash (Sia, Soh1
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and Weill, 2016). After BREXIT referendum, the market of UK shrinks as many largeEuropean and other companies shifts their headquarters from UK. In order to sustain inUK, the management of Apple devised precise business strategies and plans.Economic Factors:Economic factors refer to the economic policies and economicstructures. It involves domestic economy, international trade, inflation rate, taxation,industry growth, etc. The current economic condition of United Kingdom is partlyunstable and volatile due to BREXIT. The inflation rate remains stagnant to 2.4 per cent.This means consumers in UK prefers more to save than to spend. Apple due to its brandimage and reputation isless likely to be affected from the unstable economic condition. Social Factors:Social factors are the cultural aspects, attitudes, beliefs, that will affectthe demands for a company's products. These include consumers’ attitude, opinion, rolemodels, brand of company, technological image, demographics, etc. The societal tasteand preferences in United Kingdom are dynamic. Apple in order to fulfil the changingneeds and expectations of consumer frequently upgrades its product technologies whichhelp in attracting more and more customers. Technological Factors:Technological factors are related with technological aspects,innovations, barriers and incentives which include, technology legislation, competitortechnology development, research and innovation, etc. Technological factors greatlyinfluence the business strategies (Pisano, 2015). As Apple is one of the leading IT firms,the management constantly works on research and development in order to innovate andupgrade existing and new technologies. Legal Factors:Legal factors involve laws, regulations, policies and practices followed ina country which affects the overall business strategy of an organisation. In order tosustain in the market economy of United Kingdom, Apple follows all laws such as DataProtection Act, Environmental Protection Act, Consumer Health and Safety laws,Employment Rights Act, Companies Act, etc. This helps the management to prevent anylegal uncertainties. Environmental Factors:Environmental factors related to the ecological andenvironmental aspects affect the demands for a company's products. Due to increase incarbon emission and greenhouse gases, government in United Kingdom mandatesorganisation to reduce the emission by developing sustainable measures. For this, Apple2
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