Business Strategy Assignment (BS)

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
COVERED IN PPT................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Strategic positioning of Volkswagen by an organisational audit.....................................1
2.2 Environmental audit for VWAG......................................................................................3
2.3 Significance of stakeholder analysis during formulating a new strategy.........................3
2.4 New strategy for VWAG..................................................................................................5
3.1 Alternative strategies for market entry, substantive growth, limited growth...................5
3.2 Justification for selected strategy.....................................................................................6
4.1 Roles and responsibilities of charged person in strategy implementation.......................7
4.2 Resource requirements for implementing new strategy...................................................7
4.3 SMART targets for VWAG for achievements of strategy...............................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.......................................................................................................................................................11

INTRODUCTION
A business strategy is a plan which covers a long time of period to attain targeted
objectives with in time limit for an organisation (Woodcock, Green and Starkey, 2011). Each and
every corporate sector company is having a business strategy which is having all factors like
increase in profits, market share, reduce market rivalries etc. as it sets an action plan for
company so it is having a huge significance for business entity, it is drafted by board of directors
with help of other managers on the basis of needs of company. This report is having based up on
Volkswagen which is world famous German car manufacturing company. This is second largest
car seller company after Toyota in the world. In 2015, Environmental Protection Agency had
found that manufacturer is cheating and working against government policies in US.
Volkswagen had assembled Turbocharged Direct Injection diesel engine which controlled
emission during laboratory test and in real conditions it emits 40 times more Nitrogen Oxide
which was not acceptable according to Clean Air Act. So now company wants to regain trust of
their customers by providing a better car without making any cheat from government and
consumers. This report is having Internal, external and stakeholder analysis, a new business
strategy, suitable market entry, substantive growth and limited growth strategy for the company.
At last it is having content on people which are charged to implement business strategy in whole
organisation, resources to implement strategy and SMART objectives for company.
TASK 1
COVERED IN PPT
TASK 2
2.1 Strategic positioning of Volkswagen by an organisational audit
Strategic positioning means where an organisation wants to be after a particular time in
their future (Chang and Chuang, 2011). Each and every company is having a mind set where
they want to be at a position. So it is essential for VW to make a proper audit of internal
environment which can help to them to reputed position. SWOT analysis can be helpful in this to
conduct an organisational audit:
1