Business Strategy Assignment | Case of VW AG

BUSINESS STRATEGY

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK1.............................................................................................................................................3
Covered in PPT. .........................................................................................................................3
TASK 2............................................................................................................................................3
2.1 Organisational audit of VW AG ..........................................................................................3
2.2 Environment Audit................................................................................................................4
2.3 Stakeholder analysis importance...........................................................................................6
2.4 New strategy..........................................................................................................................7
TASK 3............................................................................................................................................8
3.1 Appropriateness of alternative strategies..............................................................................8
3.2 Selected Strategy...................................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Roles and responsibilities of an individual.........................................................................10
4.2 Resources needed for implementing strategy.....................................................................11
4.3 Contribution of SMART targets for implementation of strategy........................................11
CONCLUSION .............................................................................................................................12
.......................................................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Strategy define as a thought or concept selected to take regarding a wanted coming, such
as answer to a question and accomplishment of objective. Business strategic is the management
of science, art and craft of implementing, evaluating and formulating cross-functional
judgements that will enable and enterprise to attain its long term goals. It is the procedure of
specifying the enterprise's objectives, mission and vision as well as developing plans and
policies. Which are designed to attain these objectives, and then assigning resources to
implement the ideas, programs and projects. Typically a strategy will cover a time period of
regarding 3-5 years. It concerned with major issues related to resource e.g. boosting the finance
to make a new plan or factory.
This assignment is based on the topic is business strategy and case of VW AG. This file
is being prepared to discuss objectives and goals which are in link with strategic planning when
there is implementation of different strategic plans (Agyapong and Boamah, 2013). in this file
also several factors which effect the enterprise plan and the assessment of tools powerfulness
will also be improved. Environment as well as organisational audit will also be examined in this
file which will be utilised to determine positioning of strategy . In this report neutral are very
necessary for an organization therefore it is required to do shareholders investigation while
devising strategy arrangement which is also discussed in this study.
TASK1
1.1 Business objectives, mission, goals and core competencies
A proper business plan in an organisation plays an important role for attaining core
competencies, vision, mission and goals etc. if an essential and effective strategy will be made in
an economic then it will be supportive in reducing management cost. As a output of it, profit and
sales will become enhanced. VW AG , this company can also make some aggressive benefits
from their challengers.
Followings are characterized as the objectives, vision , mission and core competencies of
VW AG, which are mentioned as follows:
Mission: “To make long term relation with buyers and provide help in the creation of correct
choice about business needs, by increasing cost and providing standard service to buyers.”

Vision: “To focus on the positioning of brand and to be global environmental as well as
economic leader among the Auto-mobile manufactures,”
Goals and objectives: VW AG tends to make increase in their customers so that business will be
capable to increase profit and brand image in market. Along with this, mentioned company also
wants and needs to maximise their market growth and share which will be helpful in achieving
aggressive benefits from challenger. They also make use development strategy of product in their
firm. They generate some opportunities in marketplace and gain benefits from it. Training and
development is also being given as well as they will be attain targets in an essential and
appropriate way. This will also support in eliminating undesired product cost.
Core competencies: VW AG has large variety of products and services in order to produce their
buyers so as to complete their requirements and needs. Under this firm make use of things and
accessories in the manufacturing process in order to sustain merchandise standard. Core
competencies are specifically used for increasing competitive benefits in a market. Mentioned
company must cater different strategy so that they will be much impressive in comparison on
their challengers.
1.2 Factors need for producing strategic plan
Strategic planning is a best termed with the help of enterprise and it can determine some
strategies & can also built necessary judgements in regrades with resources allocation, so that
cited firm can pursuer strategy. With the assist of strategic plans, company can also provide
some guidelines which are needed for formulating strategies. There are three factors that must be
examined when implementation of action plans are there. It can be identified as follows:
Competition: It is very essential to identify the challengers position in marketplace, and this type
of factor must be interpreted into consideration when business makes implementation of strategic
plans. In this way this kind of company cannot attain growth and success, if the analysis
challengers nature will be not made. Challengers weakness and strength should be analysed by
an organisation and various way must be find out how challengers are satisfying customer
needs.
Industry: While making plans in an industry, it is very essential to make evaluation and
assessment of all firm. New market entrants, past growth, market size, future threats and
aggressive profitability will be examined when there will be valuation of business. The changes
in such factors will have highly impact on enterprise activities.