Business Strategy Essay of Volkswagen Group
Added on 2020-07-23
16 Pages4092 Words26 Views
BusinessStrategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategies positioning............................................................................................................12.2 Environment Audit................................................................................................................32.3 Importance of stakeholder analysis (SA)..............................................................................52.4 New strategies for the VWAG .............................................................................................6TASK 3............................................................................................................................................83.1 Appropriateness of alternative strategies..............................................................................83.2 Selection strategy .................................................................................................................8TASK 4............................................................................................................................................94.1 Responsibilities of individuals..............................................................................................94.2 Requirement of resources for implementing strategies.........................................................94.3 Contribution of SMART objectives....................................................................................10CONCLUSION .............................................................................................................................10.......................................................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategies define as a process of specifying the enterprise's vision, objective,goals, missions and developing all plans and polices in a systematic manner. It is also identify asa science, art of the management as well as craft of implementing,evaluating and formulatingcross function that will disable an industry in order to achieve long term objectives (BusinessStrategy, 2016). It will cover a period of time of about 3 to 5 years which is longer in sometime.It is long term action plan which designed to attained a specific targets or set objectives orvalues. It is a core function of administration which must be said that having a better strategy aswell as executing as well. This file is based on “Volkswagen Group”, it is a largest automotive manufacturingorganisation in the all over the world. The VW AG mainly divided into two divisions such asfinancial services and Automatise Divisions in United Kingdom. In this report corecompetencies, mission and visions of the business along the different factors which isformulating strategic plan also described here. Organisational and environmental audit as well asimportant of stakeholder analysis which is also determined in this assessment. Substantive,limited growth and retrenchment for cited company along the duties of personal inimplementation changes which is determined in this file. Requirement of necessary resourceswhich is essential for formulating new strategies, and at the last SMART objective of theenterprise which is also analysed in this report. TASK 1Covered in PPT.TASK 22.1 Strategies positioningEach and every activities evaluation which is complete by the organisation in order tosatisfying buyers needs and wants. It also improve the business operations results is known asaudit of organisation. They have different advantages as well as it supports in determining thefirm skills and ability such as infrastructure, resources. This will guide the company manager atthe same time in making effective strategies. The SWOT analysis which is very essential and it is1
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