Business Strategy of VW AG | Report

BUSINESS STRATEGY

Table of Contents
................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Strategy context and terminology.....................................................................................3
1.2 Issued involved in strategy planning................................................................................4
1.3 Planning techniques..........................................................................................................4
TASK2.............................................................................................................................................5
2.1 Organisational audit..........................................................................................................5
2.2 Environment audit............................................................................................................6
2.3 Significance of stakeholder analysis................................................................................7
TASK3.............................................................................................................................................7
3.1Strategies relating to substantive growth...........................................................................7
3.2 Future strategies ...............................................................................................................8
TASK 4............................................................................................................................................9
4.1 Roles and responsibilities for strategy implementation....................................................9
4.2 Implementation of new strategy.......................................................................................9
4.3 Monitoring strategies........................................................................................................9
CONCLUSION..............................................................................................................................11

INTRODUCTION
Business strategies is very essential or significant for an organisation as it is very helpful
in reaching particular goals and objectives. Improvement of company policy is the main function
of administration. This report is based on on the task of the business strategies and on the case of
VW AG. There are different sources which impact the idea of the business(Ang, 2011).
Environment and organisational audit will also be conducted in this task which will be used to
study policy positioning. Stakeholder venture are very essential for an enterprise therefore it is
very needed because they analysis and making formation of strategies.
TASK 1
1.1 Strategy context and terminology
A effective a proper company idea in an organisation plays a vital and significance role
for achieving core competencies, vision, mission and goals. This effective strategies which are
used by organisation then it will be assist in reducing and decreasing management cost. As a
output of it, profit and sales will get changed. VW AG can also take many opposition benefits
from their challenger's. Mission, vision, goals, core competencies and objectives are as follows:
Mission: The mission of this company to build long term relationship with their employees and
to provide support in the formation of fair judgement regarding to business needs and wants. It is
needed to decreasing standard and cost.
Vision: In this way which are focus on the market and brand positioning. It may be global
economic and environmental leader as well as manager between auto-mobile industry
manufacturers.
Goals and objectives: Company also wants to maximize their market growth and share which
will be assist such as supportive in achieving agonistic profit from challenger's. It is very
important to define their position in market places (Burlton, 2015). Training is also being
produced to workers and staff members through which productivity and performance will be
developed.
Core competencies: VW AG has large amount of product and variety of services in order to
produce their target buyer so as to complete their requirement and need. Core competencies very
essential because it was used for achieving opposition profit in a market place.

1.2 Issued involved in strategy planning
Strategies planning is a way with the protect as well as support of which an organisation
can specify some strategies and can also make needed decision in consider with assignment of
factors so that business can move technique. Strategic planning is very important , with the
support of this ideas business also provide some direction which are needed for executing
system. There are various issues are as below:
Opposition: It is very essential to shaping the challengers situation in market place, and this type
of sources must be take into deliberation when business makes articulation of strategies ideas.
VW AG cannot attain success, if the study concerning challenger's nature will not be made.
Challenger's strengths and weakness should also be inspected by an organisation and way must
be calculate how challenger's are fulfilling customers need.
Industry: While making deliberate ideas in a company, it is very essential to make assessment
of economy( Champoux and et. al., 2012). The previous development and growth, innovative
market freshers, aggressive profitability, future threats and market size will be calculated when
there will be estimation of company.
Strength and weaknesses: Enterprise have different strengths and weakness which must be
insistent so that VW AG can make effective growth and success. There are various internal
factor, it is very important to analysis strategies plan. Employees performances, product
manufacturing process, enterprise culture, effective decision making process are called internal
factors. It is also needed to study weakness so that organisation will be capable to make
development .
1.3 Planning techniques
The planning techniques determine the BCG matrix in this organisation. The VW AG
company develop the BCG matrix it has four cells that create the market growth rate.
This matrix determine the stars, cash cows, question mark and dogs in the process of planning
techniques(Helms and Whitesell ., 2013).
It is a effective technique because it assist the enterprise in recognizing in which type of location,
much factors and investments must be used there.
Stars: In this position, is is known as star. VW AG is having market stock and high growth.
They have much various opportunities are entitle as company leaders as well as managers in a