Business Strategy Assignment of Volkswagen : Report
Added on -2020-07-22
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT............................................................................................................................1TASK 2............................................................................................................................................12.1 Analysing strategic position of Volkswagen.........................................................................12.2 Environment audit for Volkswagen.......................................................................................22.3 Significance of stakeholder analysis......................................................................................32.4 New strategy for Volkswagen...............................................................................................4TASK 3............................................................................................................................................53.1 Market entry strategy and its implementation.......................................................................53.2 Selection of strategy for VWAG...........................................................................................6TASK 4............................................................................................................................................74.1 Roles and responsibilities of personnel.................................................................................74.2 Estimation of resource requirements for implementing a new strategy................................84.3 Evaluation of the contribution of SMART targets to the achievement of strategy...............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness strategy are concerned with long term direction of company. The strategy oforganisation does not only effect to environmental forces but also expectations and values ofmembers of organisation. A company strategy consists with competitive efforts and businessapproaches to target new customers. Strategy is considered as pattern or plan which integratesorganisation goals, rules and policies in a sequence manner. Present report is based onVolkswagen company which is largest automotive sector in UK. The aim of this company is thatto provide high quality of cars and services to customers to satisfy their requirements. Besidesthis, manager have to set prices according to customer’s income so that it will easy for the, topurchase car. In this, their goals, mission, objectives in regard to strategic planning is explained.Along with this strategic position of company which has been carried out by them while auditingis discussed in detail. Besides, roles and responsibilities personnel has been described at the timeof implementing new strategies. In last, SMART objectives of organisation has been evaluated inachieving business targets. TASK 1Covered in PPT1
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