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Strategic Positioning and Environmental Audit of Volkswagen : Business Report

   

Added on  2020-07-22

14 Pages4069 Words50 Views
BUSINESS STRATEGY
Strategic Positioning and Environmental Audit of Volkswagen : Business Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of Volkswagen by carrying out an audit.............................................12.2 Environmental audit for Volkswagen...................................................................................32.3 Significance of stakeholderanalysis when formulating new strategy.....................................................................................42.4 New strategy for Volkswagen...............................................................................................5TASK 3............................................................................................................................................63.1 Appropriateness of alternativestrategies relating to market, limited growth orretrenchment, substantive growth..............................................................................................63.2 Justification of selection of strategy......................................................................................6TASK 4............................................................................................................................................74.1 Roles and responsibilities ofpersonnel in strategic implementation.......................................................................................74.2 Resource requirementsfor implementing a new strategy for Volkswagen.....................................................................84.3 Contribution of SMART targetsto achievement of strategyimplementation...........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONBusiness strategy is helpful in making business successful. For every organisation, it isnecessary to make the effective business strategies to retaining at market place for long period oftime. It helps in enhancing the growth and development of business. Generally the businessstrategy is made for long period of time. In this present business report, Unicorn Grocerybusiness firm use various tools and techniques to manage funds from the Dragon Den's businessfirm. There is also a case study discussed about the Volkswagen company. In this presentbusiness report studied about the many factors that have to include at the time of makingbusiness strategies. Business firm use many different tools and techniques in business plans.Volkswagen conducts an environmental audit (Acquaah, 2013). There is an importance ofstakeholders analysis and a business firm present a new business related strategy. In anorganisation, there are many roles and also responsibilities of personnel who are responsible forstrategic implementation. In this present business report also mentions about analysis anestimation of requirement of resources for executing a new business related strategies atworkplace. It is necessary to a business firm to develop SMART goals and objectives forcompany.TASK 1Covered in PPTTASK 22.1 Strategic positioning of Volkswagen by carrying out an auditVolkswagen is a largest automotive organisation and manufactures luxurious cars. Themain competitors of this company are Audi, Skoda, Bentley and many other cars. It provides carswith unique and the additional features. But the main problem Si that it sells its cars to itcustomers at high rate. This business firm also conducts a research programme to know about theneeds and preferences of customers (Bharadwaj and et. al., 2013). In every year, it launches anew designer cars which attract people more. The management and employees both are workingeffectively in order to achieve the business goals and objectives. At the market place, it has abetter brand image. To retain at market place, Volkswagen give its contribution in the welfare of1
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