Business Report on Strategic Position of Volkswagen

Added on - 06 Jun 2020

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2...........................................................................................................................................12.1 Strategic positioning of Volkswagen by carrying out an audit.............................................12.2 Environmental audit of Volkswagen.....................................................................................22.3 Importance of stakeholders analysis at creating new business strategy................................32.4 New and effective strategy for Volkswagen.........................................................................4TASK 3............................................................................................................................................53.1 Alternative strategies relating to substantive growth, limited growth, market entry orretrenchment................................................................................................................................53.2 Selection of a strategy...........................................................................................................5TASK 4............................................................................................................................................64.1 Responsibilities and roles of personnel who are responsible in strategy execution.............64.2 Requirements of resources for executing a new strategy......................................................64.3 Contribution of SMART targets to the achievement of strategy implementation................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9.......................................................................................................................................................10
INTRODUCTIONBusiness strategy is like the organisation’s working plan for the purpose ofaccomplishing its objectives, vision, mission and also managing the financial performance ofbusiness organisation. A business strategy is helpful in achieving the organisational goals and theaim within particular time period (Alsudiri, Al-Karaghouli and Eldabi, 2013). Basically, the topmanagement formulated strategy for business for the long term.. In this present business reportmentions aboutthe strategic positioning of Volkswagen top carry out an audit programme.There is also an explanation about the importance of stakeholders analysis.Inthisbusinessreport also mentions aboutthenew and effective strategy for Volkswagen.TASK 1Covered in PPTTASK 22.1 Strategic positioning of Volkswagen by carrying out an auditVolkswagen is a large automotive business organisation and this company manufacturesthe many different luxuries cars. The main competitors of this company are Skoda, Audi andBugatti, etc. Time to time, it make changes in its cars and also their features. Beforemanufacturing the new cars, this company conducts a research programmes to know about thecustomer’s preferences, their tastes, marketing strategy, other strong competitors, etc. Theemployees of Volkswagen are very loyal towards company and they do their work in an effectivemanner (Mehta and Mehta, 2011). This organisation has a strong brand name as well as goodwillin the minds of customers. To conduct the audit, Volkswagen conducts SWOT analysis:1
Illustration1: SWOT Analysis(Source:How to Complete a Personal SWOT Analysis,2013)Strengths-It refers to the capabilities of the company. It is necessary for the company toset up its objectives in an effective way. From this, management can achieve its business aimsspecific time period. This company do some social activities and also programmes for thepurpose of develop of positive and good impact in the mind of customers.Weaknesses-Company does not conduct the promotional activities at the large scale. Itdoes not reduce the cost its cars.Opportunities-The great opportunity to this company is that it can increase its marketshare and the level of income by conducting the large activities related to promotion.Threats-Its major threat is that, in the automotive company, there is minimumrestrictions of entry in the new market (Montgomery, 2011). In this industry, there is manystrong competitors.2.2 Environmental audit of VolkswagenOn the 18thSeptember, 2015 year, there was a crisis taken place in the Volkswagenbusiness organisation under which its management found that the cars of this company producesthe more pollution and this is harmful for the health of people and also an environment. Itdevelops the bad and also negative impact on the business of this firm. From this, its productivitywas decreased.In context to this, manager starts to develop a new plan regarding manufacturing of newcars which are pollution free and do not harm an environment. For this, an audit of environment2
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