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Strategic positioning of Volkswagen by conducting organisational audit

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Added on  2020-06-06

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Business Strategy INTRODUCTION 1 TASK 11 Covered in PPT1 TASK 21 2.1 Strategic positioning of Volkswagen by conducting its organisational audit.1 2.2 Environmental audit of Volkswagen. | |in their business.|Recall rate of UK is too much.| |Volkswagen has joint ventures with |They have very low market share in | |some Chinese auto makers which will |UK.| |aid them to increase their revenues.|Products of Volkswagen are not much | |They have approx 349,000 workers

Strategic positioning of Volkswagen by conducting organisational audit

   Added on 2020-06-06

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of Volkswagen by conducting its organisational audit..................12.2 Environmental audit of Volkswagen................................................................................22.3 Significance of stakeholders while formulating strategy.................................................32.4 New strategy for Volkswagen..........................................................................................5TASK 3............................................................................................................................................53.1 Appropriateness of alternative strategies..........................................................................53.2 Justify selection of strategy..............................................................................................6TASK 4............................................................................................................................................74.1 Roles and responsibilities of personnel............................................................................74.2 Resource requirement to implement new strategy...........................................................84.3 Contribution of SMART targets.......................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONBusiness strategy plays a vital role in development and growth of any organisation.Manager of company has to make plan, which will aid them to attain targets and objectives in aneffective as well as efficient manner. It always begins from a planning function, additionally, it isa continuous process. Volkswagen is one of most leading automotive industry in UK. There mainaim is to provide quality products to their customers so that they can enhance their market shareas well as profits. Along with this, they use new techniques while producing goods forpurchasers. Enterprise can make strategies for their business, it assist them to attain goals andobjectives in an effective manner (Agyapong and Boamah, 2013). They also need to implementit appropriately, it will help them to take advantages from their competitors. Manager dividework among employees according to their skills and abilities. TASK 1Covered in PPTTASK 22.1 Strategic positioning of Volkswagen by conducting its organisational audit.Internal audit is essential for every enterprise such as Volkswagen, with the aid of this,they can easily determine errors as well as mistakes. They conduct SWOT analysis for abovestated purpose, so that employer of cited company easily identify strength and weakness as wellas opportunities and threats also (Aithal, 2016). Along with this, they can attain their goals andobjectives effectively and efficiently. Volkswagen's SWOT analysis is mentioned as below:StrengthWeaknessThey have widest portfolio compare toother automotive organisations.Firm use diversification strategies intheir business.Volkswagen has joint ventures withsome Chinese auto makers which willaid them to increase their revenues.They have approx 349,000 workers inCompany has not amazing brand imagecompare to other establishment such asToyota.Recall rate of UK is too much.They have very low market share inUK.Products of Volkswagen are not muchenvironmental friendly (Alsoboa and1
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their concern.They offer variety of model to theircustomers which will provide themmore satisfaction.Aldehayyat, 2013).Sale of their cars is not much becauseof very high prices.OpportunitiesThreatsThey can focus on their policies whichwill aid them to develop brand image,as result to, they can increase theirrevenues.Company has long term relationshipwith car manufacturer.There cars are much innovative, thatwill assist them to take advantagesfrom their competitors (Basili and et.al., 2014).Purchasing power of people iscontinuously increasing day by day.Government rules and regulations arecontinuously increasing.Prices of raw materials are rising whichcan affect profits of firm.Value of their cars is too high so thatthey cannot attract middle class societytowards their products.Increasing in prices of fuel.Competitors are also use innovativetechniques in their products which canaffect goods of Volkswagen.Additionally, international competitionis enhancing day by day.2.2 Environmental audit of Volkswagen.It is essential for each and every company to know their external environment very wellbecause it can influence business activities either directly or indirectly. Along with this, it isuncertain as well as uncontrollable (Bozkurt and Kalkan, 2014). Thus, organisation conductPESTEL analysis for above stated purpose, which is described as below:Political factors: This element can affect operational activities of cited firm because they aredoing their business in approx more than 150 countries. Thus, they have to face various forms ofpolitical issues. They need to make an effective strategies so that they can face themappropriately manner. Banking industry as well as financial sector also aids to increase sales ofcar, as they grant loans to people so that they can purchase it according to their choice. Alongwith this, interest rates are as per policies of regulatory bodies. Thus, it is a biggest challenge to2
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