Business Strategy Assignment : British Telecommunication
Added on 2021-01-01
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment and its business strategies.............................12.1 Strategic Capability...............................................................................................................42.2 Application of VRIO model to examine strategic capabilities.............................................52.3 Determination of strengths and weaknesses of firm.............................................................5TASK 3............................................................................................................................................7PORTER FIVE FORCES OF BT:...................................................................................................7TASK 4............................................................................................................................................8P4 Understanding and interpreting strategic direction................................................................8CONCLUSION..............................................................................................................................10
INTRODUCTIONThe business strategy can be described as to those policies or techniques through whichvarious kinds of activities or procedures are carried out in business. Each and every organisationfocus on actual desires and build an effective as well as efficient strategies to complete requiredtargets or goals in an appropriate manner to generate better outcomes on regular basis, it is veryimportant to make proper policies that provide support to boost up productivity as well asprofitability of an organisation (Ackermann and Audretsch, 2013). This report is based on BritishTelecommunication Plc that is abbreviated as BT and headquartered in London. It was foundedin the year 1969, almost 49 years ago. It provides several products such as fixed line or mobiletelephony, broadband internet, fibre-optic communication, digital television, home security, fleetmanagement, telecommunications equipment IT and network services. This assignment willdiscuss about an effective analysis of macro environment and how it determines strategicmanagement decision in correct manner. Italso includes explanation about internal environmentand organisational capabilities. The description about competitiveness of telecommunicationsector and understanding along with strategic direction is given below.TASK 1P1 Impact and influence the macro environment and its business strategiesBusiness is the activity which aim is to get profits. Business runs in society. There arevarious factors which are effective to know what can be done so positive results can begenerated. There are possibilities that due to change in roles and responsibilities manager has toselect technique which is significant for performing business. There are possibilities that due touse of measures which are not relevant then it must be removed. BT association works fortelecommunication sector. In this sector there are many changes which are taking place inenvironment. So there are possibilities that due ton change in environment, so this might affectbusiness in adverse way (Annabi and McGann, 2013). PESTLEE analysis is one of the effectiveapproach through which knowledge about external factors associated with business can begained. This helps to take actions to over come them. PESTLE analysis of BT is discussed asunder-Political- This is one of the important factor that affects business in adverse way. It isimportant to work according to need f society. BT operates in various parts of UK and there arevarious governmental force control operations of company. There is use of techniques which is1
significant for BT. When there is change in governmental policies, then this affects operations ofcompany. Mangers of BT has to frame policies according to government norms and hence thereis requirement to modification of strategies.Economical- There is need of finance to run business. While running business, there isuse of techniques which are significant for running business smoothly. There are various sourcesof finance, which has to select by manger after analysing targets. In BT association, changes aretaking pace very frequently, so it is essential to work as per requirement. Resources must be usedoptimally so there will not under or over budget outcomes (Auzair, 2011). Social- Business run in society and managers of BT has to consider changes happeningin society. In initial days there is no concept of 4G, but as demand of internet increases then itsspeed also matters. This is effective for making changes in roles and responsibilities throughwhich changes are effective for growth of business. In case BT does not come with upgradedservices, them it will become out of run from competition. Managers of BT has keep socialfactor in mid as it helps to imp[rove image in market and there is trust and loyalty amongcustomers. Technological- Technology is important in case of BT association. There is use ofapproaches through which services provided are effective and efficient., there are policiesthrough which there are less possibilities of dissatisfaction among customer and proves to behurdle in communication services. Technology requires cost and time, so this affect businessactivities. There is requirement of training which is performed with involvement of cost.Manager has to motivate employees to work under changed environment. Legal- There are some legal factors which are required to be part of business operations.It is effective for making changes in roles and responsibilities and it helps to provide comfortableto employees. There are many laws related to employees, which HR manager of BT has to beconsidered. As per change in legal status, then managers of BT has to modify their plans andpolices (Azar, 2011). Environment- Environment is one of the important factor in telecommunication sector.There is change in climatic condition, so manager has to keep in mind that services does not getaffected due to this. If proper services are not provided then consumer may shift to other brand.This means there must not be hurdle in satisfaction of customer.ANSOFF’S GROWTH MATRIX2
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