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Business Strategy Development Report

   

Added on  2020-07-23

13 Pages3897 Words60 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1,1.2 and 1.3.............................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of organisation audit...........................................................................12.2 Environmental audit of Volkswagen.....................................................................................22.3 Importance of stakeholder analysis when strategy development..........................................32.4 New strategy for organisation...............................................................................................43.1 Alternative strategies related to market entry, sustainable and limited growth....................53.2 Selection of strategy..............................................................................................................64.1 Roles and responsibilities of personnel charged with strategy execution.............................64.2 Resources requirement for executing a new strategy for organisation.................................74.3 SMART targets in business strategy.....................................................................................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONBusiness strategy is an important factor of every organisation and it assist company inachieving desired goals and objectives. This help in improving performance of all businessoperations and activities within an organisation. It aid company in examining various departmentdecision that are help in achieving specific task in set time period. Management take decisionabout business strategy and planning which is important element of the firm. This is complexprocess and there is no guarantee for this success after implement such strategy. The bothinternal and external factors are liable for performance and functions of organisation.Volkswagen is a multinational car manufacturing company (Scholes, 2015). Its headquarter islocated in Wolfs-burg, Germany. It is international product brand which provide best car featuresor designs to their clients or customers. But now they break some legal environmental law thatharm its image of brand in the country. Recently they requires to create business strategy whichwill rendered path that may be followed for reaching growth while minimise resource process.There are various techniques or tools which are used in this report and they will used forincreasing growth and development. TASK 11.1,1.2 and 1.3Covered in PPTTASK 22.1 Strategic positioning of organisation auditVolkswagen use value chain management which assist in functioning business operationsand performance of company. The investor should be look out the factors of such elements. Firmneed to examine input and output process which can be examined in proper manner (Teece,2010). The sales and revenue of marketing activities should be analyse in effective way. SWOT analysis- This is the factor which assist company in identifying strength,weakness, opportunities and threats for evaluate growth in market. It help in reducing futureerrors and they requires to utilise achievable improvement and performance. The swot analysisof Volkswagen are as under:StrengthWeakness1

It is one of the major car manufacturingcompany in the country. It also categorize their function whichsupply around 13 brand of cars firmthat involves Audi, Bentley and others.They can modify and updatetechnologies which enhance growthand development. It has more then 350000 employeeswho work in organisation. Company has limited market share There are huge competitors who havesimilar type of products.Due to scandal brand image is totallydamage in marketplace. Opportunities Organisation can expand their businessarea in other location.They need to adopt new features andmodels products for customers.Need to build relationship with othermanufacturing companies.Threats Increase cost of raw material Environmental act can alter entiremarket of firmRapid change of technologies areenhance cost of companyThe government ban large firm likeVolkswagen for protecting localmanufacture in market.2

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