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Business Strategy of Volkswagen and Johnson & Johnson

   

Added on  2020-06-04

13 Pages4242 Words44 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Strategic positioning of a given organisation........................................................................12.2 Environmental audit for given organisation..........................................................................42.3 Importance of stakeholder analysis.......................................................................................52.4 New strategy for given organisation.....................................................................................5TASK 3............................................................................................................................................63.1 Alternative strategies relating to market entry, substantive growth, limited growth orretrenchment................................................................................................................................63.2 Selection of a strategy...........................................................................................................7TASK 4............................................................................................................................................84.1 Roles and responsibilities of personnel.................................................................................84.2 Estimated resource requirements for executing a new strategy............................................84.3 Contribution of SMART targets to achievement of strategy implementation......................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................12

INTRODUCTIONBusiness strategy refers to the working plan for a business firm in order to accomplish itsobjectives, vision and also for optimizing the financial performance with business model. Underthis, firm develops a long term action plan which is designed for achieving a specific aim andgoals. It is necessary for a manager to develop an efficient or proper plan which will help staffmembers to achieve organisational goals. Without having a strategy, it is impossible to achievethe business targets (Ackermann and Audretsch, 2013). Under this given report, there is a casediscuss regarding Volkswagen as well as Johnson & Johnson which is a firm of Dragon Den. Inpresent report, factors which are considered at the time of developing strategic plans arementioned. A strategic positioning of Volkswagen firm from carried out an organisational auditwill be discussed under this report. In this report, importance of stakeholder analysis whendeveloping a new strategy will be discussed. Main motive of Volkswagen is to provide betterquality of products to customers so that it can make improvement in the market share as well asin increasing revenue of the organisation. Regarding implementation of business strategy, thereare many roles and responsibilities of human resource which will be discussed under report. Acontribution of SMART targets and goals to achievement of strategy execution in Volkswagenwill be discussed under this mention report.TASK 1Covered in PPTTASK 22.1 Strategic positioning of a given organisationAn intrinsic audit is very important for every business firm like for Volkswagen. With thehelp of this, firm can easily determine its mistakes and then improve them in an effective orproper manner (Alsoboa and Aldehayyat, 2013). Volkswagen is the biggest automotivemanufacturing business firm and it sells cars in Lamborghini, Skoda, Bugatti etc. SWOT analysisis helpful in knowing about the strengths, weaknesses, opportunities and threats of a businessfirm. From this, firm can accomplish its organisational objectives in an efficient and systematicmanner. The SWOT Analysis of Volkswagen is given as below:1

StrengthWeaknessVolkswagen has wide range of carswhich gives more option to select fromall. Under this firm, around more than350,000 are working. This companyhas a worldwide production plants(Bentley, Omer and Sharp, 2013).In China, it has a largest market plantas well as more market share. It has the strongest diversified portfoliobrand and it sells as well as ownsalmost 13 automotive brand such asBentley, Audi, etc. In the United Kingdom, rates of its carsare very much high. The market shareof Volkswagen in United Kingdom isnot much high. The products or carswhich Volkswagen manufactures arenot more eco- friendly and also, theyare environment friendly.In comparison to other automotivecompanies such as Toyota, Volkswagenhas not a very good brand image.The main weakness of Volkswagenbusiness firm is negative publicity of itsbrand.OpportunitiesThreats It is necessary for Volkswagen to focuson its policies and from this thegoodwill of this company can beenhanced as well as profit level.It can capture more market in UnitedKingdom by using effective strategies. Through making environment friendlycars. The employees of Volkswagen candevelop more creative cars because itwill be helpful to compete with itscompetitors at market place.Under this, rules and policies which aredeveloped through government bodiesare regularly changing or enhancing.Cost of Volkswagen is more so fromthis, the middle class people are unableto purchase its car products (Bozkurtand Kalkan, 2014).Its strong competitors are usingincentives and effective techniques forits products which can impact on theservices and products of Volkswagen. In the automotive industry,international competition is enhancingcontinuously.2

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