Business Strategy and Management
Added on 2020-07-22
19 Pages5067 Words43 Views
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and Influence of Macro Environment on Vodafone..................................................1TASK 2............................................................................................................................................4P2 The internal environment and organisation capabilities .......................................................4P3 Analysing the telecommunications sector.............................................................................8TASK 4............................................................................................................................................9P4 Understanding and interpreting strategic direction................................................................9CONCLUSION ............................................................................................................................13REFERENCES .............................................................................................................................14
INTRODUCTIONAccording to the current market situation there are many factors that a company canadopt for having growth and success. In context with telecommunication, this sector is growingat a rapid speed. Therefore, there are many organisation those are operating their business in thesame field because of which a lot of competition can be seen (Ackermann and Audretsch, 2013).Henceforth, it has become challenge for the companies to apply appropriate strategies so as tosustain a better position at market area. As per the survey conducted it around 56% of the peopleworks in this sector which is equal to 22 million. Telecommunication sector contributes around 5billion Euros in the economy of the nation. In this report, company that has been taken isVodafone, which is a renowned organisation in United Kingdom since 1982. In this report, thereare various factors are discussed that can have an impact on business operations. Other than this,weakness and strengths are included in this assignment. TASK 1P1 Impact and Influence of Macro Environment on VodafonePestle Analysis of VodafonePESTEL analysis defines the external factors which affects on a business that includespolitical, economical, social, technological, environment, and legal, Vodafone's external aspectsare described below - Political factors - Political factors are most influential elements for a company which impactson its establishment when the firm is expands its infrastructure to a new location. Then, thebusiness is abide to follow the rules which are regulated by the government of the country.Vodafone is dependent on the governing bodies of the country, the government develops suchpolicies and rules for the a business which works on globalised level. In Mexican governmentdoes not allow any telecom company to enter in the market so easily, it tightly holds the licenseprocedure (Annabi and McGann, 2013). Because Mexican government needs high qualityservice and they reduces the use of mobile techniques for children. So Vodafone needs to takethe permission from government and to establish its infrastructure for the excellent service.Mexica also has a communication act which needs to be follow to establish in the country. Economic Factor – Economy is the factor which depends on the country growth cause higherGDP of a country reflects in company's growth. The recent recession time effect on the1
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