Business Strategy of Vodafone UK : Report
19 Pages5133 Words65 Views
Added on 2020-07-22
Business Strategy of Vodafone UK : Report
Added on 2020-07-22
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BUSINESS STRATEGY1
Table of Contents1. Introduction32. Task 1: Impact and Influence of the macro environment32.1 PESTLE model for analysis32.2 ANSOFF’S Matrix for analysis73. Task 2: Vodafone’s internal environment and capabilities83.1 Strategic capability83.2 VRIO model for determination of strategic capabilities93.3 Strengths and weaknesses104. Task 3: Telecommunication sector analysis115. Task 4: Strategic direction interpretation146. Conclusion16Recommendations17Reference list182
1. IntroductionThe telecommunication sector is one of the fastest growing sectors in today’s world. Ittends to occur when there are activities of information exchange through the digitalmedium. It is also termed as the lifeblood of society and helped in procuring the world tounder their network coverage in maximum limit. The sector has its roots over everyworking sector that is pursuing their activities through the use of digital media. Whilethe telecommunication sector is equipped with positive aspects there are several factorsthat are responsible for its deterioration.Regarding this context, the following content is in relevance to the chosen organisationof Vodafone within the province of United Kingdom. There are a few reasons for suchchoice. Vodafone being a favourable telecommunication company is facing some of theissues regarding the capturing of marketing positions along with customer satisfactionissues. In viewpoint of Curwen and Whalley (2016), further Vodafone is having issuesregarding its data plans that are unacceptable for their customers in some regions.Further, with the rising concern of competition, Vodafone is having a lower marketoutcome in recent years. Hence Vodafone needs some strategic development on virtueof which they can overcome the issues. Hence it is chosen as the content topic. 2. Task 1: Impact and Influence of the macro environment2.1 PESTLE model for analysisPESTLE AnalysisFactors ImpactsPoliticsThrough politics, UK ishaving environment ofpolitics. In words of Kelly etal. (2016), there areprovisions of tax reliefstowards the investors thusThe regulations ofGovernment with contextof Vodafone factoredtransparency throughseeking interest in theprotection of consumers.3
providing them relaxations.There are also chances ofchange in regulations andpolicies that can affectinvest of visitors towardsthe telecommunicationcompany.The EU has an impact onVodafone. The rates ofterminations were loweredto 14.32 euro cents withina minute to 1.79 euro centsper minute. Other factorsregarded the access tonetworks through the useof transmitter bases.SocialThe United Kingdom iseffective for its culturalaspects that featuretraditions and festivals.The UK is also famous forattraction of tourist from allover the globe. Through the social context,the terms of disposableincome is subjected to risefurther 7% within furtheryears. In opinion ofJakobsen (2016), suchaspects are correlativetowards the use ofcommunication throughwireless technology withhigher saturations. Oncontext of rise ofdisposable income, theadjoining demands ofpopulation grew within arate, 12.4% on annualbasis.EnvironmentThe united kingdom iseffective for its friendlyenvironment. As opined byEicker and Cilliers (2017),The implications ofrecyclingwhilemanufacturing the productsis also termed as a major4
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