business Strategy Analysis - Vodafone
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Added on 2020-09-03
business Strategy Analysis - Vodafone
Added on 2020-09-03
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BUSINESS STRATEGY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Analysing macro environment and how it determines Vodafone organisation's strategicmanagement decisions............................................................................................................3TASK 2............................................................................................................................................6P2. Critically evaluating the strengths and weaknesses of Vodafone internal capabilities,structure and skill set..............................................................................................................6VRIO model to determine strategic capabilities proposed in the organisation......................6Organisation strengths and weaknesses..................................................................................8TASK 3..........................................................................................................................................11P3. Porter Five Forces Model...............................................................................................11TASK 4..........................................................................................................................................14P4. Bowman’s Strategy Clock Model Analysis...................................................................14CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONBusiness strategy is considered as an important role in the business to attain desiredresults at workplace. In this regard, there are different considerations included that assists tofocus on the environmental perspective. Present study based on Vodafone which is intelecommunication industry and deals in more than 156 nations. They consider differentoperations and functions to develop target market in a systematic manner. With this aspect,report covers about the PESTLE analysis and Ansoff matrix to focus on the innovativecharacteristics at workplace. Furthermore, it includes Bowman's clock strategy which aids indetermining the effective positioning of the company in the market. Moreover, strengths andweaknesses of the present report help to attain more effective results and desired outcomes toundertake goals and objectives.TASK 1P1. Analysing macro environment and how it determines Vodafone organisation's strategicmanagement decisionsTelecommunication networking industry is one of the emerging industries in UK, and incase of worldwide, it is growing in mobile telecommunication sector (Parast,2018). It has beenseen that, in UK the trend of sale according to survey done by Deloitte is that more than half(53%) of citizens in the range of 16-75 year in UK are using smart phones while making theequipment's of around 22 million people. Thus, the numbers of users’ raisin up in industrybecause of effective communication demands emerging by peoples of nation. Overall it makesinfluences on the macro environment of Vodafone in context of UK.PESTLE analysis of Vodafone for Environment Analysis:PESTLE analysis for a company is one of the important factors which must be taken intoaccount by its manager, in order to know about those external prospects which influencebusiness functionality and strategy as well (Du, 2017). Changes in the macro-environment factorscan have a direct impact on not only the Vodafone Group Plc but also on other players in thetelecommunications' sector. There are some following factors: Political factors: Political factor is one of the significant factors which can affectVodafone’s long terms profitability in different market. Vodafone functions in multiplecountries across the world. Therefore, they face different political changes and political systemrisk at broad level. In order to gain achievement in such dynamic telecommunication industry,
various countries contain high-level systematic political environment (Meckling, 2017). Politicalstability and importance is necessary for country's economy. It provides intellectual propertyprotection for the company by which they can boost their brand value and equity as well as inindustry. In addition to it, they have to follow anti-trust laws of different country as per theirregulatory norms and regulations, so it can be said that, it makes broad influences on businessstrategy of Vodafone group.Economic factors: Variety of macro environmental elements such as inflation rate,saving rate, interest rate, foreign exchange rate and economical cycle ascertain the aggregatedemand and aggregate investment of an economy. Vodafone considers the country's economicelement which is needed to be taken into account. Such as, country's growth rate, inflation andindustry economic indicators such as telecommunication industry growth rate etc. governmentintervention in the free market and telecommunication sector of the country also makes animpact on economic growth of the country (Sieger, 2018). Apart from it, infrastructure quality oftelecommunication industry makes an impact on changing business strategy of Vodafone inspecific nation. Skills level of employees in telecommunication industry also making impact onprofitability and productivity of the business. So in case of UK, the economic factor of thecountry makes a great impact on business and strategies of Vodafone.Social factor: It can be said that, communities culture and way of doing things makesimpact on the culture of the company in case of UK, numbers of people uses telecommunicationservices of Vodafone and share beliefs and attitudes that the populations play a great role in inframing marketing strategy of Vodafone . Demographics and skill level of population is makingimpact on productivity and profitability of the Vodafone group in industry. Different cultural andsociology level of country influences the business strategy of firm in any industry (Cecere,Corrocher and Battaglia, 2015). Technological factors: Technologies are frequent changing in telecommunicationindustry around the world. Recently technologies launched in the telecommunication industry byVodafone group's competitors in UK has been made great impact on changing in its currentstrategy of doing business (Baraibar‐Diez, 2017). Technology furnishing opportunities toVodafone group to enhancing their quality and services effectiveness towards its users. In case ofUK, the younger generation is focusing on utilising the latest technologies as digital marketingand other various purposes. It influences the strategic level of the firm in the UK.
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