Business Strategy of Netflix Executives

Business strategy of Netflix
executives

1
Introduction
 The study will provide information regarding the Netflix executives by evaluating
it situation analysis using two different models
 Portfolio model and SWOT model will be used for demonstrating the situation
analysis of this company
 The study will also discuss the problems faces by this company
 Furthermore, some recommendations on short-term and long-term strategies will
be provided that must be beneficial for this firm
Notes
The primary aim of this study is to provide brief information regarding Netflix executives
by elaborating the situation analysis of this firm. In order to evaluate the situation, the
SWOT and Portfolio model has been used. Besides this, it will also demonstrate the
challenges faces by this company, and following this, some recommendations are
provided that must help the firm to survive easily in the market.
Situation analysis of Netflix Company
Situation analysis is used to understand the external and internal factors that affect the
business. In today's environment, Netflix is serious about its products, which influences
them to improve their business situation in the market. The two models that have been
used for a situation analysis of Netflix executives are the SWOT model and Portfolio
model.
SWOT model
 SWOT model is used for matching the threats and opportunities of the external
environment with the strengths and weakness of the internal environment
Notes
Situation analysis defines the position of Netflix firm in terms of both external and
internal factors. By improving the seriousness of several products, they have enhanced
their business situation level. For determining the situation analysis SWOT model and
Portfolio model are discussed.

2
Continue...
Strengths Weaknesses
 Netflix firm become serious
about consumer products
 The firm has huge first-mover
benefits
 Increases 25 million
subscribers in the nation every
year
 Apparently, cancel the shows
of Marvel dramas which
affected their business
 Spend huge money on
populating their own platform
Opportunities Threats
 Predicted to increase their
business revenue from 132.9
million US dollars in 2019 to
169.3 million US dollars in
2022
 Production of comic books
increases their opportunity to
expand business
 Expenditure rate of business
has been increased
 Intense rate of competition
affected company profit
 Netflix company become stuck
in a deal with Tendo Nagenda
company
Notes
Netflix Company becomes careful about their consumer needs, which produce fast-
mover benefits to the business. For such an effort, they increase their consumer base
every year, and it helps them to predict their budgeted profit rate. However, canceling of
marvel dramas and spending a huge amount on populating the platform they face the
serious business issue. Moreover, expenditure rate increases, and they stuck with their
deal that generated huge threat among the Netflix executives.
Continue...
Portfolio models are used for handling the strategic business unit that can be perfectly
be fitted in one matrix. Thus for this Portfolio model, the BCG matrix of Netflix
executives has been chosen.