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Volkswagen AG Strategic Positioning

   

Added on  2020-09-08

13 Pages4530 Words493 Views
Business DevelopmentFinanceLeadership ManagementProfessional DevelopmentPolitical Science
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Business Strategy
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in PPT...........................................................................................................................3TASK 2 ...........................................................................................................................................32.1 Analysis of strategic positioning of VW AG by conducting audit of the firm.....................32.2 Environment audit of Volkswagen AG.................................................................................52.3 Importance of Stakeholder Analysis.....................................................................................62.4 New Strategy for Volkswagen AG.......................................................................................7TASK 3............................................................................................................................................73.1 Appropriateness of alternative strategies related to market entry, substantive growth,limited growth and retrenchment................................................................................................73.2 Justification of selected strategy...........................................................................................8TASK 4............................................................................................................................................84.1 Roles and responsibilities of personnel who are given the responsibility of strategyimplementation............................................................................................................................84.2 Analysis of the resources required for the implementation of the new strategy forVolkswagen AG........................................................................................................................104.3 Contribution of SMART targets in the success of strategy implementation......................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness strategies are concerned to the activities which are carried out by the firms toachieve their goals. With the help of strategies they can attain long term targets which will paythe path for their success. Strategies will assist them in gaining competitive advantage in theirrespective area of business. If they frame and design a strategy which is according to their targetsthen they will experience a financial growth. There are lots of resources like employees,suppliers and shareholders are some assets which has to be managed properly and that thing canonly be done through a proper strategy (Acquaah, 2011). Volkswagen is a company which dealsin car manufacturing and is part of automotive industry. All this report will be dealing withvarious aspects of business strategy and emphasizes on process of strategic planning. This willgive a brief about the tools which are used for framing a business strategy or plan(Astrachan,2010). Other than this it highlights the various kinds of approaches which are used by theenterprises. There are certain SMART goals which are set by the companies in order toimplement the strategic plans. TASK 1Covered in PPTTASK 22.1 Analysis of strategic positioning of VW AG by conducting audit of the firm.The strategic planning manager of New Phoenix can do the inspection of the firm so thatthey can know and analyse the status of VW AG in the market. With the help of SWOT analysisof automotive industry they can conduct a audit. All the strengths, weaknesses which are part ofthe internal area of business they can analysed in this and for the external like opportunities andthreats same can be done(Bharadwaj and et. al., 2013). Strength: These are the elements, tools, factors or capabilities which will help the groupin gaining competitive advantage. It defines the positive characteristics possessed by thecompany. It is observed that Volkswagen has better brand identity as compare to the automotiveindustry. They have good customer number and they also owns a lots of manufacturing units.
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To make sure that customers get the quality cars and services so for that they have largepopulation of the employees. They have employed almost 350,000 employees for thereactivities. To make sure that they have approach to the big mrket they have collaboration with thecompany of China. There they have tied their partnership with FAW Volkswagen andShanghai Volkswagen(Boyer and et. al., 2010). Weaknesses: These are the factors or the characteristics which can hamper their businessin negative way. Following are some of the weaknesses of Volkswagen:-The market share of Volkswagen is quite low and the reason behind this is the highercompetition in car manufacturing segment. Volkswagen has faced the emission scandal which has impacted their brand image innegative way. Opportunities: They are part of the external factors and with this they can defeat theircompetitors in the market. If they wants to grow their market they have to develop a healthy relation with the othercar manufacturing companies. If they have to increase their customer number they need to bring cars which has uniqueand creative technology. The reason behind this is that people are more attracted to theproduct which is different and unique from others. Expanding the business at the newer market can improve their brand image to a greatextent. Threat: There are certain components available in the business environment that candegrade the growth and functioning of the firm. Following are some of them:-At the same time when they are coming with new things their competitors can also useinnovative strategies so that they also attract clients(Burlton, 2010).This will impact them and their purpose will be defeated. With the increase in the fuel prices at the internation market the automotive industry mayface crisis as people will avoid buying any car at that time.
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